Director, Omnichannel Strategy & Execution

Mallinckrodt Pharmaceuticals • Bridgewater, NJ

27d

About The Position

Director, Omnichannel Marketing (HCP & Patient Experience) Reports to: Executive Director, Brand Strategy Role Summary The Director, Omnichannel Marketing, leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision - driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next-best actions (NBA). The Director partners closely with HCP and patient brand leads to co-create compelling, connected experiences that move customers from awareness to conversion and advocacy.

Requirements

• 10+ years in pharmaceutical or healthcare marketing, with 4+ years in omnichannel or digital strategy leadership roles.
• Proven expertise in channel strategy, journey design, and data-driven marketing.
• Experience operationalizing NBA, customer segmentation, or personalization programs.
• Strong understanding of HCP and patient engagement dynamics, content strategy, and compliance in a regulated environment.
• Excellent leadership, storytelling, and cross-functional collaboration skills.

Responsibilities

• Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys.
• Partner with HCP and Patient marketers to translate brand strategy into personalized experiences across digital and non-digital channels (email, field, social, search, media, portals, events).
• Architect end-to-end journey frameworks - from audience segmentation to message sequencing and touchpoint orchestration.
• Build channel-specific playbooks and frameworks for both patient and HCP engagement, rooted in behavioral insights and customer data.
• Align with sales, TLL and commercial effectiveness teams to ensure coordinated experiences across all interaction points.
• Champion data-driven marketing through actionable insights, audience triggers, and dynamic segmentation.
• Lead design and rollout of NBA and journey orchestration frameworks across brands - ensuring relevance, timing, and consistency across touchpoints.
• Partner with analytics and data science to define how insights, predictive models, and experimentation (A/B testing, multivariate) inform customer experiences.
• Leverage data/insights to optimize message cadence, content selection, and channel prioritization.
• Own the channel strategy - ensuring optimal mix, budget allocation, and performance measurement across HCP and patient programs.
• Continuously assess channel effectiveness and evolve the engagement mix using real-time insights.
• Collaborate with paid media, CRM, content, and field teams to ensure orchestration and consistency.
• Evaluate and introduce new channels and technologies to drive reach, engagement, and personalization at scale.
• Serve as the key bridge between marketing, data, analytics, and digital innovation functions.
• Partner with HCP and patient leads to embed omnichannel thinking into annual and tactical brand plans.
• Represent omnichannel marketing on enterprise digital councils and innovation forums.

Benefits

• Keenova offers employees a Total Rewards package which includes competitive pay and benefits.
• This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company's discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Chemical Manufacturing
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees