Director, Omnichannel Execution & Enablement

CG Oncology

73d•Remote

About The Position

We are seeking a digital leader to build and operationalize the foundation for omnichannel marketing and customer engagement at CG Oncology. This role sits within Enterprise Analytics & Operations and will serve as the bridge between data, marketing, and IT to enable integrated, data-driven engagement across all customer touchpoints. The Director, Omnichannel Execution & Enablement (DOEE) will be responsible for establishing the systems, workflows, and cross-functional processes required to deliver compliant, scalable, and insight-led engagement for both HCP and patient audiences. The ideal candidate brings blends hands-on technical execution experience with sufficient marketing fluency to partner effectively with marketing colleagues, helping to translate strategy into executable omnichannel plans. This is a build-and-do role for someone who thrives in ambiguity, enjoys creating new capability, and can roll up their sleeves to get programs live while also shaping the long-term operating model. What Success Looks Like A fully operational omnichannel execution engine that connects brand content, CRM, and data. Campaigns launched and optimized through an integrated, compliant workflow. Marketing and Sales teams able to deliver personalized, insight-driven engagement at scale. A foundation in place for the next phase of marketing capability building.

Requirements

Bachelor’s degree required; advanced degree preferred
8+ years of progressive experience in digital marketing, omnichannel operations, or marketing technology, in pharma/biotech.
Demonstrated ability to build or scale omnichannel infrastructure (CRM, automation, modular content, analytics).
Strong understanding of marketing operations and MLR processes in a regulated environment.
Proven track record of executing multichannel campaigns and optimizing performance through analytics.
Excellent communication and stakeholder management skills across matrixed teams.

Responsibilities

Omnichannel Capability Building
Lead the design, implementation, and optimization of CG Oncology’s omnichannel execution model, including Martech ecosystem, workflow design, and governance.
Partner with IT and analytics to enable data integration across CRM, marketing automation, content management, and performance reporting systems.
Establish repeatable processes for campaign planning, MLR submission, and multichannel content deployment
Cross-Functional Enablement
Serve as the primary connector between EA&O, Marketing, and Sales to ensure data-driven coordination of customer touchpoints.
Translate brand objectives into actionable engagement frameworks (journeys, triggers, segmentation, next-best-action).
Provide marketing partners with clear visibility into available tools, capabilities, and performance insights to guide channel choices.
Execution & Optimization
Oversee execution of omnichannel campaigns across digital and non-digital channels (email, portals, social, paid media, events, etc.).
Build measurement frameworks and dashboards to track KPIs and channel effectiveness; recommend adjustments through a test-and-learn approach.
Ensure compliance and privacy standards are embedded in all workflows.
Leadership & Change Management
Partner with EA&O leadership to define the operating model, governance, and resourcing plan for omnichannel execution.
Educate internal stakeholders on modern marketing capabilities and data-driven engagement approaches.
Manage relationships with agency and platform partners supporting digital enablement.