Director Omni Growth Marketing

Staples Retail • Framingham, MA

7d

About The Position

The Director of Omni Growth Marketing is a senior leadership role responsible
for driving profitable revenue growth and high-quality customer acquisition
across Staples.com and the Staples retail store fleet. This role will lead
strategy and execution of a multi-channel paid media portfolio, leveraging a mix
of brand and performance tactics to impactfully promote the Staples brand and
offering to consumers and small businesses. This is an exciting, high-impact
role for builders who are motivated by solving tough problems, innovating, and
driving transformational change. Operating as a hands-on player–coach, the
Director leads an internal + agency team to challenge the status quo and create
new avenues for marketing-led growth via A/B testing, tight measurement, and
reporting feedback loops that fuel pattern recognition and continuous
improvement. Success in this role will require equal fluency in vision-setting
and big-picture strategic thinking, customer empathy, granular channel
management, analytical rigor, and executive communication & influence. The
Director will also partner cross-functionally with stakeholders up and
downstream of media investment (e.g., Creative, Data Science / Analytics,
Finance, Digital Experience, MarTech) to maintain end-to-end accountability for
results. Note that this role does not include transactional affiliate or search
marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field required  OR equivalent work experience.
• 10+ years of experience in growth or paid media marketing, with experience leading a variety of channels (especially Paid Social).
• 5+ years leading teams (people managers and/or multi-disciplinary specialists) and managing agencies.
• Proven track record driving measurable ROI, scaling high-quality acquisition, and developing high-performing teams.
• Demonstrated ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Demonstrated expertise in test-and-learn (A/B, multivariate) with documented learning agendas, hypothesis frameworks, and win-rate/impact tracking.
• Experience partnering with Creative on asset testing/rotation and with Product/Digital Experience on landing/app conversion improvements.
• Experience engaging at the executive level, blending strategy and analytics in high-impact communications.

Nice To Haves

• Retail and B2B experience preferred.
• Experience leading CTV, digital audio, and OOH programs from pilot to scaled investment with defined lift/ROI thresholds.
• Collaboration with Data Science on MMM/MTA and incrementality designs; ability to read model outputs and recommend spend mix changes.
• Working knowledge of SQL or experimentation frameworks (nice to have) for deeper analysis and QA.
• MBA or equivalent advanced degree; project/program management certification or applied experience with agile or test-and-learn operating cadences.
• Experience optimizing app install and lifecycle growth (install → activation → engagement/retention) with measurable cohort outcomes.

Responsibilities

• Define and deliver the growth marketing vision and strategy for Staples.com and retail stores, setting clear outcomes, success metrics, and milestones, and executing the roadmap to achieve.
• Lead all aspects of channel planning and activation, partnering with our media buying agency to ensure best-in-class execution across paid social, digital and modular video (YouTube, CTV), digital audio, terrestrial radio, OOH, display, app install, and other emerging platforms (spanning campaign-based and evergreen investments).
• Strengthen Staples’ brand expression and channel pull-through to drive improved breakthrough and relevance via upper-funnel channel activations. Drive an innovative test-and-learn agenda to identify and exploit growth and efficiency opportunities via ad formats, creative expression, targeting, and bidding / buying mechanics.
• Establish clear channel performance targets (ROAS) based on incrementality / profitability, and ensure returns are properly calibrated in measurement and attribution tools.
• Oversee financial planning and spend budgeting / forecasting, translating media returns into financial impact (profit) and proactively flexing investments up / down based on performance.
• Build the business case and learning / measurement agendas to scale investment in new and emerging channels.
• Own regular spend and performance reporting and socialize findings / recommendations with senior leadership & key stakeholders, translating data into actionable strategic insights.
• Lead, mentor, and develop a high-performing team, fostering an environment of continuous learning, accountability, customer-centricity, and professional growth.
• Stay abreast of industry trends to inform channel and creative innovation, technology adoption, etc. and to ensure the organization remains competitive in the market.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees