Director, Office Print Marketing

HP•Vancouver, WA

2d•$166,050 - $265,700

About The Position

HP ‘s vision is to provide tools for the future of work. We believe that with the right tools, work doesn’t have to feel like work, and that our technology provides significant advantage in the dynamic workspace. It’s an incredibly exciting time to join us as we seek a seasoned marketing director to lead our Office Printer Marketing team. The Director, Office Print Marketing position will set the vision and lead all aspects of the global office print marketing strategies and tactics. This leader will be responsible for multiple functions inclusive of creative/performance marketing, product marketing, and marketing strategy, while developing and implementing strategic plans and objectives for the organization in alignment with corporate strategy. The successful candidate will lead a diverse organization with a goal of maximizing operating profit from attributable marketing activities, including a strategic mix of brand marketing and performant marketing. They will deeply understand the office audience segments and related behaviors, creating breakthrough marketing campaigns that tie closely with the GBU and drive significant business results. The Director will also act as a key advisor to senior management and manage significant budget with measurable results and impact. They will think differently and drive new ways of working, particularly with the ability to help shape the future of office printing through collaborative work across the company. This director is a visionary leader that will take existing tools and ways of working, and expand these opportunities into new channels and ways to reach the customer. They are customer-centric and intellectually curious, yet grounded in audience narratives, insights and macro-culture research. Reporting to the Print Marketing Global CMO, the successful candidate will be an innovative marketeer who has extensive leadership experience across relevant organizations, and operates with a start-up mentality.

Requirements

Prior corporate marketing leadership position, ideally within strategic marketing vertical
Experience within large, matrixed organization with multiple business lines and areas of growth
Experience building and scaling processes, teams, budgets, tools and programs
Ability to marry insights and data with storytelling, narrative development and messaging
Proven experience to lead large, complex projects
Minimum of 10+ years total marketing experience.
Bachelors degree required, MBA is preferred.

Responsibilities

Leads marketing strategies and campaigns to drive the office print marketing business.
Deeply understands the motivations and need state of audience segments through use of insights and analysis.
Contributes to LTP strategic planning, inclusive of macro-category and competitive analysis that incorporates a comprehensive forecasting plan
Collaborates closely with market marketing leaders to ensure that plans can be tactically enacted in relevant global markets and drive business results
Champions and continually drives the adoption of breakthrough, innovative marketing across the business. Must have a differentiated view into emerging marketing techniques and opportunities.
Must be a strategic leader that can help form product value propositions that are differentiated and compelling, in concert with business unit product management teams.
Works upstream with the business on new product introductions, integrating customer latent needs into products that provide significant market differentiation.
Acts as a critical thought partner to Print Marketing executive leadership, as well as the Print business executive leadership team.
Inspires our internal and external partners to produce thought leadership that sets the vision for our office print business, drives world class creative, and creates messaging that meets customer needs and inspires positive purchase behaviors
Deeply understands the macro-landscape of the office printer market, competitive pressures, and creates strategic plans accordingly.