Director of Undergraduate and Graduate Admissions

Charter Oak State College • New Britain, CT

32d • $94,873 - $128,756 • Hybrid

About The Position

The Director of Undergraduate and Graduate Admissions delivers strategic leadership to advance the Charter Oak State College’s enrollment goals. This role oversees the development and execution of innovative recruitment strategies for online programs, ensuring alignment with institutional priorities and market trends. The Director leads efforts to introduce new programs, optimize the admissions process, leverage technology and analytics for decision-making, and foster partnerships with community colleges, corporations, and other organizations to expand access and drive enrollment growth. The Director collaborates across departments to meet enrollment and revenue objectives while maintaining a student-centered approach.

Requirements

• Incumbents must possess proven ability to effectively work with a diverse set of faculty, staff, and students.
• They are expected to have excellent oral and written communication skills along with strong information technology literacy skills.
• Incumbents are required to have demonstrated advanced knowledge and abilities in the following:
• Master's degree from an accredited institution.
• 5 to 10 years of progressive experience in admissions, enrollment management, or related fields.
• Proficiency in CRM systems, data analytics tools, and digital marketing platforms.
• Ability to travel and work evenings/weekends as needed.
• Onsite presence is essential to this role

Nice To Haves

• Master’s degree in a related field.
• 2 years of online education experience.

Responsibilities

• Strategic Enrollment Leadership: Develop and implement a comprehensive admissions strategy that reflects current trends in online education, adult learners, and graduate markets. Use predictive analytics and CRM tools to monitor funnel performance, forecast enrollment, and inform recruitment tactics. Develops departmental performance metrics and comprehensive measurement tools to assess performance by the team. Partner with Marketing to research and conduct environmental scans and competitor analyses to identify opportunities for differentiation and growth. Align admissions policies and practices with institutional goals, compliance standards, and industry best practices.
• Recruitment & Outreach: Design and execute targeted recruitment campaigns in conjunction with digital marketing, social media, and personalized communication strategies. Establish and maintain articulation agreements with two-year colleges and other partners to support transfer pathways and degree completion. Develop corporate and community partnerships to attract working professionals and nontraditional students.
• Operational Excellence: Oversee the admissions process, ensuring efficiency, transparency, and a positive applicant experience. Implement continuous improvement initiatives using data insights to streamline workflows and reduce time-to-decision. Collaborate with Marketing to create compelling content and campaigns that resonate with prospective students. Manage departmental budgets and resources effectively.
• Team Leadership: Recruit, train, and mentor admissions staff, fostering a culture of accountability, innovation, and professional growth. Set clear performance metrics and monitor progress toward individual and team goals. Ensure staff are informed of evolving state, federal, and accreditation requirements.
• Collaboration & Institutional Engagement: Work closely with Advising, Bursar and Financial Aid to align enrollment strategies with retention and revenue goals. Collaborate with Marketing and Academic Affairs on the execution of a cohesive marketing plan for new and current programs. Represent the College at conferences, professional associations, and community events to enhance visibility and reputation. Serve on committees and contribute to cross-functional initiatives that advance institutional priorities

Benefits

• The position also comes with excellent State of CT medical insurance, retirement, and related fringe benefits.
• We offer a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future. Benefits include generous leave policies; several retirement plans ; and many choices for comprehensive health insurance . You also have access to many additional benefits to save for retirement, protect your family & more with supplemental benefits.
• Tuition reimbursement may apply if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director