Director of Travel Industry Sales- The Langham Pasadena

Langham Hospitality Group

4d • $105,000 - $115,000

About The Position

The Director of Travel Industry Sales is responsible for driving top-line revenue through strategic acquisition, development, and retention of luxury leisure business. This role focuses on cultivating relationships with high-end travel advisors, luxury consortia, tour operators, and affluent clientele to position the hotel as a preferred destination within the global luxury leisure marketplace. The ideal candidate is a relationship-driven sales leader with deep knowledge of luxury travel trends, exceptional negotiation skills, and a passion for delivering bespoke guest experiences.

Requirements

• 5–8 years of progressive sales experience in luxury hospitality, with a strong emphasis on leisure sales.
• Proven track record of success within the luxury travel advisor and consortia ecosystem.
• Strong understanding of luxury guest expectations, experiential travel, and personalized service.
• Exceptional communication, presentation, and negotiation skills.
• Ability to travel extensively, both domestically and internationally, as required.
• Proficiency with CRM systems, sales analytics, and Microsoft Office Suite.

Nice To Haves

• Established network of luxury travel industry contacts preferred.
• Bachelor’s degree in Hospitality Management, Business, Marketing, or related field preferred.

Responsibilities

• Develop and execute a comprehensive luxury leisure sales strategy to achieve and exceed revenue, ADR, and market share goals.
• Build, manage, and grow relationships with luxury travel advisors, consortia (e.g., Virtuoso, Signature, AMEX FHR), wholesale partners, and select tour operators.
• Act as the primary ambassador of the hotel to the luxury leisure market, representing the property at international and domestic sales calls, roadshows, trade shows, and industry events.
• Negotiate preferred partnerships, contracts, and promotional agreements that align with brand positioning and profitability objectives.
• Collaborate closely with Marketing, Revenue Management, and Operations to ensure seamless execution of sales strategies and exceptional guest experiences.
• Maintain accurate account management, forecasting, and reporting using CRM and sales tracking tools.
• Host and coordinate familiarization trips, site inspections, and VIP client visits.
• Monitor competitive landscape and adjust strategies to maintain the hotel’s competitive advantage in the luxury segment.
• Uphold brand standards and ensure all sales activities reflect the hotel’s luxury positioning and service culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager