Director of TikTok
About The Position
Envision Horizons is a global marketplace growth agency specializing in Amazon, Walmart, and other major retail media networks. Our team helps brands build awareness, capture market share, and drive profitability through data-driven strategy and execution. We believe high-performing teams are built on trust, curiosity, and the power of collective expertise. As a leading force in global eCommerce acceleration, our diverse, tech-driven professionals don’t just react to the industry; they shape it. By fusing ambitious thinking with compassion, we deliver exceptional client outcomes while making space for every individual to create, grow, and genuinely thrive. Each team member influences our evolution, enjoying flexibility and support unmatched by larger organizations. Here, your impact is real, your ideas matter, and your career trajectory is limitless. This presents an exciting opportunity for a proactive, strategic Director to make a lasting impact on the future of our organization. We are launching a new TikTok business unit, and we are looking for a Director of TikTok to build the vision, strategy, team, and service model from the ground up. Role Overview The Director of TikTok will be responsible for building Envision Horizons’ TikTok division into a scalable, high-performing business unit. This is a unique opportunity for a strategic, entrepreneurial leader who is equally comfortable rolling up their sleeves. You will define the offering, lead go-to-market strategy, support Sales in pitching to our existing client portfolio, and design a plan to attract and sign net-new TikTok clients. You’ll bring deep expertise in service mapping and competitor analysis, leveraging market intelligence to inform strategy and stay ahead of trends. You will oversee the development of a full-service TikTok solution—including content, paid media, influencer collaborations, community engagement, analytics, and commerce activation. This includes everything from live shopping and product discovery to checkout and logistics, making shopping on TikTok joyful, engaging, and effortless for our brand partner customers. This role requires both vision and hands-on execution to successfully launch and grow the division.
Requirements
- 6+ years of experience in social media strategy, TikTok content leadership, performance marketing, or influencer program management.
- Serve as subject matter expert on TikTok market trends, agency service offerings and competitor insights to help inform Envision Horizons’ Service model.
- Demonstrated success building TikTok programs, launching channel strategies, or scaling social media offerings.
- Strong understanding of TikTok’s creative ecosystem, trends, paid media platform, influencer marketplace, and analytics tools.
- Entrepreneurial mindset with the ability to build something from zero to one. Experience working in or with agencies preferred.
- Strong communication, client-facing, and presentation skills.
- Ability to balance big-picture strategy with hands-on work to move the business forward.
Nice To Haves
- Experience working in or with agencies preferred.
Responsibilities
- Design the business plan, service model, and pricing strategy for a full-service TikTok offering.
- Build the operational foundation and best-in-class processes for content, media, and influencer programs.
- Act as our internal TikTok thought leader; always ahead of trends, algorithms, and platform innovations.
- Partner with Sales to expand TikTok offerings across our client portfolio.
- Lead go-to-market plans that attract fresh, TikTok-first brands.
- Craft case studies, sales materials, and frameworks that set us apart in the market.
- Oversee and, when needed, execute content strategy, paid campaigns, and community activations.
- Guide creative and influencer partnerships that deliver real results.
- Track performance, uncover insights, and continuously optimize for ROI.
- Integrate TikTok into larger client strategies with Creative, Growth, and Client Services teams.
- Partner with Product, Operations, and Data teams to build smarter, automated workflows and reporting tools.
- Maximize our technology ecosystem for faster, smarter growth.
- Recruit, train, and mentor TikTok creators, media strategists, and specialists.
- Build a culture of creativity, accountability, and speed.
- Own division-level P&L, forecasting, and growth targets.
Benefits
- Competitive base salary and discretionary bonus, so your results and ambition are truly rewarded.
- Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; join us from anywhere, but connect where opportunity grows.
- Comprehensive health, vision, and dental insurance with a minimum company contribution, 401(k) match to plan for your future, and flexible PTO and wellness days to support both your personal and professional well-being.
- Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.
- Engaging virtual team events and activities throughout the year.
- Partnership with Talkspace for free mental health support.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
