Director of Technical Services & Programs

Wodify

20d • $160,000 - $190,000 • Remote

About The Position

Wodify is seeking a technical, strategic leader with experience in the fitness or wellness industry to build and scale our Product-Led Services (PLS) organization. This role oversees two customer-impacting teams: Wodify Sites and Business Success. You will create and execute a services strategy that improves customer ROI, accelerates product adoption, strengthens retention, and supports future monetization opportunities. The ideal candidate blends technical expertise, service design, GTM thinking, and a deep understanding of how fitness businesses operate.

Requirements

• 5+ years in SaaS in roles such as technical services, solutions consulting, product operations, or sales engineering
• 3 - 5 years of experience leading people and their teams
• Experience in the fitness, wellness, or boutique studio industry
• Strong technical skills (data modeling, workflow design, reporting logic, integrations, automation)
• Demonstrated ability to package and scale service offerings
• Skilled at cross-functional collaboration across Product, CS, Sales, Support, and Marketing
• Customer-obsessed, analytical, and able to think strategically while executing tactically
• A builder comfortable shaping new processes, teams, and offerings

Responsibilities

• Lead and Evolve Wodify Sites
• Oversee the delivery of high-quality fitness websites built on Duda using modern, conversion-optimized templates
• Ensure all sites are SEO-friendly, mobile-optimized, and integrated tightly with Wodify’s lead forms, Sales Portal, Schedules, and coaches API
• Drive continuous optimization using customer analytics and monthly reporting
• Provide branding support for customers who need help developing their visual identity
• Maintain strong differentiation from competitors (Big Little Gyms, Kilo, 321Go) by delivering a premium, stress-free website experience at an accessible price
• Lead Business Success & Technical Solutions
• Architect workflows, dashboards, reporting, and automation solutions that help gyms grow revenue and retain members
• Standardize service offerings and create scalable templates
• Build a services intake and referral motion with CS, Sales, and AM teams
• Ensure business Success drives measurable improvements in customer outcomes
• Drive Product Adoption & Customer Value
• Use services to accelerate adoption of complex product features
• Partner with Product to share insights and help shape the roadmap
• Turn customer successes into repeatable playbooks and packaged offerings
• Define the Professional Services product portfolio across websites, marketing automations, and integrations, including standard packages, service tiers, add-ons, and pricing strategies that align with Wodify’s broader business objectives.
• Conduct ongoing market, customer, and competitive research to understand what gym owners need, how they buy, and where product led services can differentiate and drive revenue.
• Develop go-to-market strategies for launching or updating service offerings, in partnership with Sales, Marketing, and Customer Success.
• Maintain a clear roadmap for new and enhanced services, aligning what the services team can deliver with what the market demands.
• Operational & Financial Leadership
• Manage the budget and monetization strategy for the Website and Business Success Teams
• Manage capacity planning, quality control, and efficient delivery processes
• Build and develop a high-performing technical and creative team

Benefits

• $160,000 - $190,000 yearly salary and equity plan
• Medical, Vision and Dental Insurance plus company-paid disability and life insurance
• 401(k) plan and FSA
• Unlimited PTO
• Team, social and philanthropy events
• Gym/wellness reimbursement and commuter benefits
• Location-agnostic (remote, hybrid, and in-office friendly!)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 51-100 employees