Director of Strategic Communications, Marian Catholic High School

Diocese Of Allentown•Allentown, PA

44d•Onsite

About The Position

To ensure that all Marian publications, marketing materials, website, press releases, and other communications properly support and reflect our strategic mission and goals - advancement, student recruitment, alumni and parent relations, and public relations - essential to sustaining the school's competitive position and long-term strength.

Requirements

Bachelor's degree in Communications, Marketing, or related field.
3-5 years of related experience

Responsibilities

Coordinate all communications efforts for the school and its departments.
Responsible for maintaining and strengthening the school's overall brand by enforcing visual and written guidelines across all school communications and branded merchandise;
Plan, schedule, and implement weekly parent e-newsletter to parents, board members, and staff and work with other members of the advancement and admission teams on all other email communications to various constituencies, including alumni, prospective parents, and prospective students;
Drive overall digital/web marketing efforts, including paid search, search engine optimization, social media channels, including Facebook, Instagram, Twitter, Flickr, Linked In and YouTube, and email marketing;
Attend school events and classes and take photos for the website and school publications;
Work collaboratively with other departments and advise on publications to ensure they reflect institutional messages and objectives;
Create a comprehensive public relations strategy to best market the school to its external constituencies - including prospective students and families, community, and alumni. Responsibilities include distributing quarterly honor roll to newspapers;
Responsible for the school's public relations efforts by creating press releases and feature articles for the media. Establish and maintain good relations with all media, as well as local community groups;
Publisher and editor of website, acting as content manager for the site. Responsible for webpage content being dynamic and vibrant, as well as maintaining consistency throughout the website and its content;
Responsible for the planning, writing, design, and production of Marian Magazine two times per year (Fall/Winter and Spring), and the Annual Report of Gifts (part of the Fall/Winter magazine), including the coordination of vendors for printing and graphic design work;
Oversee the writing and design of all non-student publications - including Fund for Marian direct mail, special event/stewardship invitations and marketing pieces;
Work with the Director of Enrollment Management to help develop a comprehensive marketing campaign, including the use of the website, printed materials, and emerging social media outlets;
Layout and design display advertising for use in newspapers and community organization program books;
Establish a visual and textual "standards" book for usage in external communications and ensure compliance. Establish similar guidelines for all internal communications (facsimiles, memos, etc.) and ensure compliance. This includes our mission, profile statements, and the school logo;
Collect news clippings involving Marian alumni and students, and update the news bulletin boards on an ongoing basis. Monitor and track effectiveness of press release efforts. This should be done a minimum of monthly;
Responsible for the creation and updating of the school's crisis communications plan and media strategy;
Provide photography for school events, publications, and activities, as well as stock photography. Assist in the planning/staffing of major events. Coordinate with the school photographer on their presence at school and advancement events;
Consult with other advancement team members, as well as members of other departments on campus, on visual layout and design of publications. Design, layout, and produce various print projects throughout the year, including brochures, reports, programs, posters, invitations, signage, etc.
Work with other members of the advancement department to maintain a consistent visual "look and feel" for collateral materials to all events, from invitations through the events themselves