Director of Sponsorships and Partnership Solutions

Fordham University PortalRose Hill, VA
6d

About The Position

Reporting to the General Manager of WFUV , the Director of Sponsorships and Partnership Solutions leads WFUV’s efforts to modernize, grow, and diversify station revenue through creative, mission-aligned partnerships with businesses, cultural institutions, and community organizations. This position transforms WFUV’s traditional underwriting model into a forward-looking Sponsorship & Partnership Program, connecting brands with WFUV’s multi-platform audience through on-air, digital, event, and experiential opportunities that reflect the station’s values and public-service mission. This position requires occasional night and weekend work hours for station events.

Nice To Haves

  • Public media experience preferred.

Responsibilities

  • Develops and executes a comprehensive Sponsorship & Partnership Strategy that grows revenue across on-air, digital, and live event platforms.
  • Redefines and repositions underwriting as a mission-based brand partnership, emphasizing audience engagement, authenticity, and shared values.
  • Actively prospects, pitches, and closes sponsorship and underwriting opportunities, serving as a primary seller for the department until additional team members are hired.
  • Designs and sells integrated packages that combine on-air credits, digital sponsorships, podcasts, playlists, newsletters, events, and custom activations.
  • Creates a WFUV Sponsorship Playbook detailing audience insights, pricing structures, case studies, and cross-platform inventory.
  • Works with the Digital and Marketing teams to expand WFUV’s sponsorship inventory (streaming pre-rolls, podcasts, video series, newsletters, and social media campaigns).
  • Partners closely with Fordham University’s Office of Development and Strategic Communications to ensure alignment with broader institutional priorities.
  • Liaises with external consultants (e.g., Jacobs Media, underwriting production vendors) to modernize systems and optimize performance.
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