Director of Social Intelligence

Adobe•San Francisco, CA

About The Position

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The Opportunity Reporting to Adobe’s Global Head of Social Media, the Director of Social Intelligence will lead Adobe’s overarching social media intelligence and listening strategy and use data to inform key programs and initiatives. This senior leader will lead the company’s proactive and reactive social intelligence, social, cultural trendspotting, and related analysis to inform social strategy and content.

Requirements

Extensive experience in leading social listening/intelligence for large organizations with high conversation volumes
Extensive experience with translating social, cultural and contextual intelligence insights into actions
Expert-level proficiency with creating queries, building dashboards, and evaluating data from social listening tools/platforms, including Sprinklr, Brandwatch, and Talkwalker
Robust expertise in crafting insights and action from social metrics and reporting, including synthesizing results for executive-level audiences
Proven track record for seamlessly working across different teams and partners
Ability to provide clear plans and strategies for sophisticated issues
Strong attention to detail and organizational skills
Experience driving action and execution during moments of crisis

Responsibilities

Drive overarching social listening strategy to surface and analyze online conversations and trends related to our brand, our products, and our industry
Develop and refine our social intelligence innovation approach and strategy
Drive our strategy for cultural and contextual social intelligence
Lead our approach to social listening and social audience intelligence
Provide data to drive creative and strategic platforms
Present findings and data to senior collaborators and executives
Build custom social intelligence dashboards and reports to surface and share real-time insights on brand health and affinity, brand-relevant conversations, cultural moments/trends, and industry landscape
Sift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract them
Work with multiple API’s and disparate data sets
Leverage social listening tools to find opportunities for engagement, monitor/flag issues, and inform advise cross-functional teams including Product, Comms, and Customer Care.
Partner with social media measurement group to empower outstanding social listening practices and consistent, concise reporting
Lead relationships with contractors, vendors, and platform partners