Director of Site Merchandising

Nuts.com•Jersey City, NJ

15h•Hybrid

About The Position

We are looking for a strategic, data-driven Director of Site Merchandising to own and evolve the end-to-end onsite shopping experience at Nuts.com. This leader will be accountable for how customers discover, navigate, and shop a high-SKU, content-rich assortment across the site. The role blends commercial instinct, operational rigor, and customer empathy to deliver a site experience that is intuitive, inspiring, and conversion-focused. As Director of Site Merchandising, you will lead the strategy and execution of onsite merchandising, content programming, taxonomy, and promotional storytelling. You will partner closely with Product Merchandising, Growth Marketing, Creative, and Dig Product to ensure the site experience supports business priorities while remaining customer-first. This role reports to the EVP, Growth Marketing & Ecommerce.

Requirements

8-10+ years of experience in ecommerce or digital merchandising, with significant ownership of onsite merchandising for a high-SKU catalog, and prior leadership experience leading a small team
Proven success managing taxonomy, navigation, search, and large assortments in a consumer ecommerce environment
Strong analytical skills with the ability to synthesize data, research, and intuition into clear actions
Deep experience with A/B testing, experimentation frameworks, and performance optimization
Comfort partnering cross-functionally with Merchandising, Marketing, Creative, and Product teams
A strong customer-first mindset paired with commercial acumen
Excellent communication skills and the ability to influence without direct authority

Responsibilities

Lead the end-to-end site merchandising approach across thousands of SKUs, ensuring products are easy to find, well-organized, and compellingly presented
Define and maintain best-in-class taxonomy, navigation, filters, and search strategies that scale with assortment growth
Balance algorithmic merchandising with human curation to optimize relevance, discovery, and inspiration
Set clear merchandising principles and guidelines that the team uses to execute daily site updates consistently and accurately
Own daily, weekly, and seasonal site programming including homepage modules, category pages, landing pages, and featured collections
Establish operational workflows, QA standards, and documentation that enable efficient and error-free execution at scale
Build and manage a clear promotional and campaign calendar in partnership with Merchandising, Marketing, and Creative
Establish workflows, standards, and governance that ensure speed, accuracy, and consistency across all onsite content
Monitor site health and performance using key ecommerce metrics including conversion rate, AOV, click-through rate, bounce rate, and revenue per visit
Oversee dashboards and reporting that surface actionable insights and guide decision-making across teams
Lead an ongoing A/B testing and experimentation roadmap focused on merchandising, content placement, navigation, and messaging
Translate customer behavior, data, and insights into clear recommendations and measurable improvements
Design cohesive shopping journeys that move customers from inspiration to confidence to purchase (partner closely with acquisition, retention, and product teams to execute)
Partner with Creative to ensure strong visual merchandising, clear value communication, and consistent brand expression
Apply trend awareness, competitive insights, and a strong aesthetic point of view to keep the site feeling fresh, distinctive, and inspiring
Review and elevate onsite content execution to ensure storytelling aligns with broader brand and commercial goals
Collaborate with the Product and Design teams to inform and influence the digital product roadmap through clear business requirements and customer insights
Provide input on prioritization of features and enhancements related to navigation, search, merchandising tools, and content systems
Act as a key stakeholder and tester for new site features, ensuring solutions meet merchandising and customer needs
Support usability improvements and conversion optimization while respecting clear ownership boundaries with Product leadership