Director of Sales

Beacon Mobility•Bonner Springs, KS

About The Position

Midwest Bus Sales is looking for a bold, strategic, purpose-driven Director of Sales to lead our next phase of growth across bus, parts, and service. We sell Thomas Built Buses—the best school bus on the market—and operate across six states and six locations. In this role, you’ll lead strategic sales transformation—unifying our go-to-market approach, strengthening sales capabilities, and driving commercial growth. You’ll unlock new revenue streams, elevate customer loyalty, and deliver a scalable impact through innovative channels and data-driven execution. If you thrive on building, improving, and growing, this is your opportunity to make a lasting mark. How we grow matters. Our goal is to provide the best people transportation experience—because every ride matters—and we’re a people-first organization. We’re looking for a sales leader who lives our values (We Care, We Do the Right Thing, We Collaborate, and We Have Fun) and builds sustainable growth the right way, not “growth at all costs.”

Requirements

5+ years leading dealership, commercial vehicle, or fleet sales across multi-state operations
Track record of growing parts & service and creating bundled offers
Expert in strategic sales and commercial growth—optimizing channels and unlocking new revenue streams
Skilled in go-to-market strategy, pricing, RFP/bid management, and CRM execution
Data-driven, analytical approach to boost performance
Collaborative leader who brings energy, empathy, and a customer-first mindset
Innovative thinker focused on scalability and impact

Responsibilities

Drive bus sales and market expansion
Build and execute scalable sales strategies across Colorado, Illinois, Arkansas, Kansas, Missouri, and Oklahoma.
Own pipeline, forecasting, pricing discipline, and bid/RFP strategy to increase win rate and margin.
Partner with OEMs and suppliers on allocations, promotions, demos, and inventory plans; coordinate demos and trade-ins.
Expand parts and service
Manage local team's customer outreach, sales tracking and areas of emphasis.
Work with the leaders in Parts and Service to develop strategies to increase maintenance contracts, extended warranties, mobile service, and seasonal/parts kits.
Work with the Parts and Service teams to run targeted parts campaigns (filters, brake kits, electrical, safety) and improve fill rate, lead times, and inventory turns.
Align with Service on capacity planning, labor strategy, and upsell pathways.
Drive commercial growth
Strengthen strategic sales capabilities across all locations
Unlock new revenue streams through innovative channels and market opportunities
Improve channel performance and deliver scalable growth initiatives
Build partnerships that matter
Work closely with Beacon platform operations to identify and deliver real efficiencies together.
Oversee development of long-term relationships with OEMs, school districts, contractors, and municipalities.
Work with local teams and oversee negotiation of complex bids and contracts that enhance uptime and fleet readiness.
Represent MBS as a trusted voice in supporting school transportation operations.
Lead with accountability
Set and monitor KPIs for units sold, parts/service revenue expansion, margin, and attachment rates.
Enforce CRM rigor (HubSpot or similar) and deliver clear weekly/monthly reporting.
Recruit, coach, and develop a high-performing team.
Customer satisfaction and quality
Implement and maintain customer satisfaction tracking and prioritized issue resolution to improve retention and loyalty.