Director Of Sales

HOSPITALITY SPECIALISTS INC•Milwaukee, WI

36d

About The Position

Responsible for leading the sales department, and meeting and exceeding planned revenue objectives for occupancy and average daily rate (ADR) and RevPAR. Manage all areas of sales according to company and brand standards to achieve a professional rapport within the local business community. The Director of Sales is a hands-on manager, actively involved on a daily basis in securing, qualifying, and following up on leads to secure specific business. The Director of Sales should spend most of his/her time selling the product the hotel.

Requirements

Must have a valid drivers license
Proof of insurance
Pass as approved driver

Responsibilities

Meet and exceed budgeted RevPAR for the hotel.
Prepare and follow-through the sales action plan.
Prepare departmental budget that correctly reflects the hotels business plan.
Direct selling activities to maximize revenues.
Know the hotels demand segments, sources of business, and balance market segments according to supply and demand.
Know the principal competition for each market segment and take advantage of the hotels strengths against each competitor.
Accurately forecast occupancy changes based on changing market conditions (additions to supply and demand, etc.).
Support guest service as the hotels driving philosophy.
Personally demonstrate a commitment to guest service by responding to guests needs.
Be aware of current guest service scores, and be able to understand guest comments and needs.
Be an active participant in achieving the GSS goals of the hotel.
Create and implement the development of the hotels sales action plan based on the hotels position and strengths within each market segment.
Analyze and understand the competitions strengths and weaknesses for each market segment and successfully direct marketing activities against each.
Identify and maintain constant communication with the hotels key accounts.
Actively sell room nights through outside sales calls, cold calling, tours, etc.
Actively sell to in-house guests (greeting tours, talking with guests at breakfast to surface additional leads, etc.).
Know the competition well. In addition, be familiar with all business in the market and know where that business stays and why.
Use the resources available in the brand and company manual to discover, call on, and track potential business.
Ensure that hotel employees (specifically the front desk staff) are familiar with key accounts and special rates, special requirements, special packages, etc. relating to business being booked at the hotel.
Any other duties assigned by supervisor.