Director of Sales

Red River Commodities•Fargo, ND

About The Position

The Director of Sales – Wildlife leads and expands Red River Commodities’ wild bird seed and poultry feed businesses across retail and distributor channels. This role manages a team of National Account Managers, driving both retention and accelerated new customer acquisition. The Director owns national account strategy, pricing and profitability, customer planning, and disciplined commercial execution across assortment complexity, inventory availability, and customer review cycles. Success requires deep experience managing major accounts, strong analytical and pricing strategy capability, and proven cross‑functional and team leadership.

Requirements

Bachelor’s degree in Business, Marketing, Finance, or related field (or equivalent experience).
8+ years of sales and/or commercial leadership experience within CPG, pet, animal nutrition, agriculture, or adjacent categories.
Demonstrated experience managing major national accounts (e.g., Walmart, Costco, Sam’s Club, The Home Depot).
Strong analytical capability with experience influencing or owning pricing strategy and trade/promo effectiveness.
Proven people leadership experience including coaching and performance management.
Experience selling through both retail partners and distributors.
Ability to work from Fargo, ND (preferred) or willingness to relocate.

Nice To Haves

MBA or advanced degree.
Experience in wild bird seed, animal feed, poultry feed, or adjacent categories.
Experience leading pricing and revenue growth management initiatives.
Track record of launching innovation and securing new distribution in large retail environments.

Responsibilities

Lead national sales strategy for wild bird seed and poultry feed, aligning customer plans with category strategy, brand objectives, and P&L targets.
Own senior‑level relationships with major retail partners and distributors; drive joint business planning, assortment, merchandising, and promotional execution.
Build and convert a robust prospect pipeline to accelerate new business, incremental distribution, and program expansion.
Manage and develop a team of 2–3 National Account Managers.
Set goals, coach performance, and foster a high‑accountability, collaborative team culture.
Lead pricing strategy and profitability management, optimizing price architecture, promotional ROI, trade spend, and margin performance.
Ensure consistent quoting, credit‑term governance, and disciplined commercial execution across the team.
Partner with Supply Chain/Operations to manage SKU complexity, inventory availability, service levels, and customer requirements.
Establish and lead customer review cadences (category reviews, line reviews, performance scorecards).
Collaborate with Marketing, Supply Chain, Finance, and Product/Innovation to ensure forecast accuracy, successful launches, and strong in‑market execution.
Build distributor channel growth plans including coverage, programs, incentives, and execution standards.
Improve in‑market performance through disciplined distributor management.
Deliver accurate forecasting, quarterly business reviews, and timely reporting of risks and opportunities.
Represent the voice of the customer internally and translate insights into actionable recommendations for product, packaging, and innovation.