Director of Sales, 70 Pine NYC

Kasa•New York, NY

9h•Onsite

About The Position

Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. Kasa has built a hospitality operating system that fundamentally improves the profitability of hospitality assets while delivering a high quality, digitally forward experience to guests. We partner with owners of multifamily and boutique hospitality properties to deliver stylish, professionally managed accommodations to business and leisure travelers alike. We took the best that hotels and short-term rentals had to offer and created a new class of hospitality that is well-priced, reliable, and offers a large selection of great locations. Unlike traditional hotel operators, we prioritize automation, AI-driven pricing, and data-driven decision-making to optimize revenue and improve guest experiences. Kasa offers flexible accommodations for guests in dozens of markets nationwide. We partner with multifamily and hospitality property owners to offer various unit types in our portfolio, including short-term rental apartments and traditional hotel rooms across price and luxury tiers. The Director of Sales will report to the Director, Sales at Kasa and lead the Market Sales Manager, in a highly collaborative, performance-driven environment. This leader will architect, adapt, and optimize the end-to-end sales motion for a boutique hotel context, with a special focus on creative process design, high-impact partnerships, and profitable growth across segments. This role is centered on Mint House at 70 Pine by Kasa as the core property, with direct accountability for shaping its commercial strategy and voice in the New York City market. Beyond 70 Pine, the Director of Sales will influence how Kasa as an organization leverages our technology, data, and distribution to become the premier group and corporate stay option for clients across our portfolio. Like any role at a fast-paced start-up, there is no ‘typical day’, but you will be responsible for owning the sales strategy and execution plan for Mint House at 70 Pine by Kasa in a defined area, targeting all market segments including leisure travel, corporate preferred, Business Transient (BT), groups, and SMERF. You will set clear goals, build scalable playbooks, and enable the team to outperform through coaching, systems thinking, and experimentation. An exciting part of this role is leading the way in how corporate and group travelers view the flexible accommodations space—positioning our boutique product as a distinctive, trusted choice. If you are energized by building and evolving sales engines, leading teams, and shaping market perception for an innovative hospitality brand—this is the role for you! We're building a tech-enabled global hospitality brand that unleashes the potential of livable space. Hospitality is at the core of who we are, and we are committed to providing our teams the same care we give our guests, neighbors, and partners.

Requirements

Metrics-Minded: Translates portfolio-level revenue targets into segment, channel, and territory plans; establishes weekly operating rhythms and dashboards to exceed goals
Revenue Driver: Identifies and unlocks new revenue streams through creative packaging, partnerships, and account strategies; balances mix to optimize ADR, occupancy, and contribution margin
Process Architect: Designs and iterates sales processes tailored to a boutique hotel environment—from prospecting to contracting—leveraging enablement, automations, and tight handoffs with Revenue Management and Operations
Change Leader: Thrives in ambiguity, tests hypotheses quickly, and scales what works; brings the team along with clear narratives, feedback loops, and continuous improvement mindsets
Team Builder: Has direct influence over team composition, headcount planning, role design, and hiring; develops sellers and leaders through coaching, feedback, and clear success profiles
Deal Strategist: Coaches the team on complex, multi-stakeholder negotiations; sets guardrails, pricing strategies, and approval frameworks that accelerate close while protecting profitability
Relationship-Centric: Cultivates executive-level relationships with corporate travel managers, TMCs, event planners, relocation firms, and local partners; champions a trust-first, consultative approach
Operator’s Eye for Detail: Insists on accuracy in pipeline, forecasting, and contracts; ensures compliance, documentation, and SOPs are crisp and repeatable
Culture Cultivator: Builds a high-performing, inclusive team; models accountability, curiosity, and hospitality; recognizes wins and develops future leaders
Proven track record leading hotel or hospitality sales teams to exceed targets across corporate, BT, group, and SMERF segments
Deep experience building and managing pipelines in CRM with disciplined forecasting and stage definitions
Strong understanding of hotel distribution, pricing levers, and revenue management fundamentals; comfortable partnering daily with Revenue team to shape demand and mix
Working knowledge of hotel reservation systems and sales tech stack; able to evaluate tools and implement process improvements that scale across properties
Market builder who identifies emerging demand drivers and local partnerships in NYC; able to extend learnings to other markets
Demonstrated ability to craft playbooks, onboard and coach sellers, and raise the bar on activity, quality, and win rates
Skilled at leading rate negotiations and corporate agreements end to end, including RFPs, MSA terms, and performance reviews

Nice To Haves

You have experience operating in a tech-enabled, high-growth startup environment

Responsibilities

Owning the sales strategy and execution plan for Mint House at 70 Pine by Kasa in a defined area, targeting all market segments including leisure travel, corporate preferred, Business Transient (BT), groups, and SMERF.
Setting clear goals, build scalable playbooks, and enable the team to outperform through coaching, systems thinking, and experimentation.
Leading the way in how corporate and group travelers view the flexible accommodations space—positioning our boutique product as a distinctive, trusted choice.

Benefits

Kasa Travel Credit: We love to travel! Kasa employees get an allowance of free stays with us in any of our locations, plus a discount on any night for friends and family.
Generous Stock Option Plan: At Kasa, our compensation philosophy is to offer a total compensation package that over-indexes on equity to encourage our team to think like owners (by being owners) and benefit from the growth in value that our collective hard work creates.
Flexible PTO: Full-time exempt Kasa employees are encouraged to take time off as they need and see fit, ensuring that it’s not disruptive to their work.
Cell phone reimbursement: We reimburse a portion of your monthly cell phone bill to say thanks for using your personal phone during the workday.
401(k) Plan: As you invest in yourself and your future, Kasa invests in you too: we match 100% of the first 1% of your deferred salary.
Health Coverage: We’ve invested in comprehensive health insurance options to help when you need it most, including a company-sponsored plan with fertility coverage.
Other Perks: Qualifying full-time roles are eligible for a wi-fi stipend, home office stipend, and more!

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