Director of Sales

Nature's Bakery•Minneapolis, MN

11h•$153,000 - $192,000

About The Position

The Director of Sales is responsible for leading profitable growth across assigned channels and national customers for Nature’s Bakery. This leader defines channel strategy, owns senior customer relationships, and drives commercial execution through account teams operating across direct, broker-led, and hybrid coverage models.

Requirements

10+ years of progressive experience in sales, commercial strategy, or sales support within CPG
Proven success leading major national customer or retail channel businesses
Experience managing direct and broker-supported selling organizations
Strong track record of delivering channel growth strategies and commercial results
Demonstrated ability to influence cross-functional teams and senior customer stakeholders
Excellent leadership, communication, analytical, and negotiation skills
Expert in storytelling and translating data into actionable insights
Expert in customer and demand planning
Expert financial judgment
Expert selling and negotiation skills
Advanced relationship-building capabilities
Advanced omni-channel and digital acumen
Experience leveraging syndicated data (e.g., Nielsen/IRI/Panel data)
Communicates effectively
Executes and evaluates results
Develops talent
Drives engagement
Balances stakeholders
Strategic mindset

Responsibilities

Deliver annual and multi-year targets for Net Sales, Earnings, Share, and Distribution
Set and execute channel and customer growth strategies aligned with enterprise priorities
Own senior customer relationships and lead Joint Business Planning for key national accounts
Drive results across core commercial levers including distribution, pricing, assortment, shelving, and merchandising execution
Lead insight-driven, category-focused selling to unlock mutual growth opportunities
Monitor performance trends and adjust strategies using sales, market, and customer data
Lead account teams supporting customers across direct, broker-led, and hybrid coverage models
Oversee broker strategy and performance, ensuring clear priorities, execution standards, and accountability
Partner cross-functionally to translate brand and enterprise strategies into effective customer plans
Represent assigned channels in commercial planning, forecasting, and performance management forums
Strengthen organizational effectiveness through improved selling processes, planning routines, and execution discipline
Build and develop high-performing teams through coaching, talent development, and succession planning