Director of Sales

Roof Penetration Housing, Inc.

4d • $175,000 - $250,000 • Remote

About The Position

To keep up with our growth, we are seeking a Director of Sales who will be responsible for building and leading a high-performing sales organization that delivers profitable, sustainable growth for RPH. This role owns the sales strategy, annual and quarterly planning, pipeline health, performance management, and execution across direct sales and a nationwide network of third-party manufacturer representative firms.
This role is a full time, salaried role that directly reports to the General Manager. This role will be remote but located near a major airport. The role also requires up to 50% travel requirements, fully paid by the company, to various locations depending on business needs.

Requirements

• Proven success building the sales machine, designing and scaling a repeatable, predictable B2B sales program, and leading teams to consistently execute against growth and revenue targets.
• Experience in the construction materials manufacturing industry (or closely related building products/manufacturing environment).
• Demonstrated ability to implement disciplined sales management systems: planning cadence, pipeline governance, forecasting, performance coaching, and KPI accountability.
• Experience managing channel partners and/or manufacturer representative networks strongly preferred.
• Strong strategic thinking with the ability to translate market opportunities into actionable plans and measurable results.
• Excellent executive communication, negotiation, and stakeholder management skills.
• High comfort with CRM and sales performance analytics; ability to use data to improve conversion, forecasting, and productivity – HubSpot a plus
• Bachelor’s degree in Business Administration, Engineering, Construction, Marketing, or a related field (or equivalent experience).
• 10+ years of progressive sales experience, including 5+ years in a sales leadership role.

Nice To Haves

• Data center market experience.
• Experience launching or scaling a new product line (strategy, positioning, channel activation, enablement).
• Existing industry relationships across target stakeholders (A/E firms, owners, GCs, specialty contractors).

Responsibilities

• Own and lead the annual and quarterly sales planning process, including revenue targets, market priorities, channel strategy, and account/territory plans.
• Develop and execute a sales roadmap aligned with company objectives (end markets, vertical focus, channel mix, sales motions, and key initiatives).
• Establish clear go-to-market priorities in conjunction with marketing team that translate strategy into measurable team goals and execution plans.
• Drive consistent pipeline generation and management standards (coverage, stage discipline, conversion, and forecast accuracy).
• Build, lead, coach, and develop a high-performing sales team (hybrid, both external and internal), including recruiting, onboarding, training, and succession planning.
• Create a performance culture with defined expectations, coaching cadence, and accountability through regular 1:1s, team meetings, and performance reviews.
• Set individual and team targets, ensure alignment to company goals, and support achievement through enablement and coaching, not personal quota-carrying.
• Define roles, responsibilities, and scalable processes that enable growth as the company expands across geographies and verticals.
• Lead and optimize the performance of a national network of third-party manufacturer representative firms.
• Implement rep standards and operating cadence: goals, pipeline reporting, training, territory coverage plans, and performance scorecards.
• Ensure consistent brand representation, product messaging with marketing and sales process adherence across the rep channel.
• Make coverage decisions (add/replace reps, territory realignment) based on performance, opportunity, and strategic fit.
• Oversee a structured key account program to deepen relationships with architects, engineers, building owners, contractors, and other stakeholders.
• Establish executive-level customer engagement plans, including escalation management and strategic relationship development.
• Partner cross-functionally with Marketing, Operations, Finance, and Product/Engineering to ensure customer needs and market insights drive priorities.
• Own forecasting and reporting cadence; deliver accurate monthly/quarterly forecasts and actionable performance insights to executive leadership.
• Define and manage KPI dashboards (pipeline coverage, win rates, cycle time, rep productivity, rep firm performance, market penetration).
• Champion CRM adoption and data quality; ensure the team uses tools and processes consistently to drive predictable performance.
• Participate in sales budgeting, headcount planning, and resource allocation to support growth objectives.
• Monitor market/competitor trends and adjust strategy, messaging, and channel tactics accordingly.
• Establish a continuous customer-to-company feedback loop to inform product improvements, new product development, and operational requirements.
• Represent RPH at strategic industry events and conferences to support visibility, relationships, and market positioning (as needed).

Benefits

• Employer covered premiums for Medical, Dental, and Vision Insurance – 100% covered for employees, so you can focus on your health without the extra cost.
• 401(k) Retirement Plan & Employer Contribution - RPH contributes a fixed percentage of your pay automatically alongside your contributions to invest in your long-term success.
• Paid Time Off & Holidays – Enjoy a healthy work-life balance with generous PTO and paid holidays.
• Life & Disability Insurance – Coverage to help protect you and your loved ones.

What This Job Offers

• Job Type: Full-time
• Career Level: Director