Director of Sales

Gatorworks • Baton Rouge, LA

3d • Onsite

About The Position

Guaranty Communications is seeking a dynamic and experienced Director of Sales to lead and unify the sales efforts across all its entities. This high-level leadership role requires a seasoned sales professional with a minimum of 10 years of experience, including at least 5 years in a sales management role. The Sales Director will be responsible for building and managing a cohesive sales team that drives revenue growth across our diverse portfolio of services.

The ideal candidate will have a proven track record in sales leadership, with experience in media, digital marketing, or related industries. They will be a strategic thinker, a strong communicator, and a results-driven leader who thrives in a fast-paced, collaborative environment.

Requirements

• Minimum of 10 years of sales experience, with at least 5 years in a leadership role.
• Proven track record of meeting or exceeding revenue targets in media, digital marketing, or related industries.
• Strong understanding of both traditional and digital media sales, including broadcast radio, digital publishing, and digital marketing services.
• Exceptional leadership and team-building skills, with the ability to inspire and motivate a diverse sales team.
• Excellent communication, negotiation, and relationship-building skills.
• Strategic thinker with the ability to identify and capitalize on new business opportunities.
• Familiarity with the Louisiana market and/or sports media is a plus.

Nice To Haves

• Experience in a marketing agency or media company setting.
• Knowledge of digital marketing services such as SEO, SEM, programmatic advertising, and web design.
• Proficiency with CRM platforms (e.g., Salesforce) and sales analytics tools.
• Existing network of industry contacts to tap into for sales opportunities.

Responsibilities

• Unified Sales Leadership: Develop and execute a comprehensive sales strategy that integrates all Guaranty Communications entities, ensuring a seamless approach to cross-selling and maximizing revenue opportunities.
• Team Management: Recruit, train, and mentor a high-performing sales team, fostering a culture of collaboration, accountability, and excellence.
• Revenue Growth: Drive new business acquisition and expand existing client relationships across all platforms, including radio, digital publishing, podcasts, and digital marketing services.
• Client Solutions: Collaborate with clients to understand their needs and deliver customized, multi-platform advertising and marketing solutions.
• Collaboration: Partner with internal teams, including digital operations, broadcasting, and corporate marketing, to align sales efforts with overall business objectives.
• Market Insights: Stay ahead of industry trends and emerging technologies to position Guaranty Communications as a leader in the media and marketing landscape.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to track team success and ensure alignment with company goals.

Benefits

• Competitive base salary with opportunities for bonuses.
• Full benefits, including health insurance dental and vision insurance, life insurance, long-term/short-term disability, and supplemental insurance.
• Competitive 401(k) retirement matching.
• Paid time off, paid holidays, and a paid day of service for a non-profit of your choice.
• Matching financial contribution to a non-profit of your choice.
• Regular company social events and a collaborative, team-oriented culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed