Director of Sales

Bath & Cabinet Experts • Louisville, KY

18d

About The Position

You will step into an executive-level Director of Sales role with clear ownership to architect, lead, and scale a multi-market in-home sales organization through its next phase of growth.
Founded in 2019, Bath & Cabinet Experts has grown to $51M in revenue by 2025, operating across 10 markets and 8 locations. In 2025, we expanded our platform with the launch of Cabinet Experts, adding a cabinet refacing vertical and creating significant new growth opportunities across the sales organization.
This role is built for a seasoned in-home / home improvement sales leader who wants real ownership — someone who can scale performance, strengthen leadership depth, and drive execution consistency across markets without losing culture, urgency, or accountability.
You will inherit a strong, proven in-home sales engine — and be responsible for elevating it to the next level.

Requirements

• Proven multi-market sales leadership experience, with full revenue accountability and direct leadership of sales managers
• Demonstrated success scaling in-home, consultative, or home improvement sales organizations
• Ability to build, coach, and hold accountable a high-performing management layer
• Strong command of sales analytics, forecasting, and KPI-driven performance management
• Comfort owning outcomes in a fast-growth, entrepreneurial environment
• Leadership mindset grounded in coaching, accountability, and long-term team development

Responsibilities

• Own and execute the company’s in-home sales strategy across all markets
• Drive consistent execution of our consultative, one-call-close sales model
• Set standards for pricing discipline, close rates, revenue per lead, and average order value
• Partner with executive leadership on growth planning, new market readiness, and capacity planning
• Directly lead Sales Managers and the Sales Training Manager across all markets
• Set clear performance expectations, coaching rhythms, and leadership development standards
• Build a culture of accountability, consistency, and continuous improvement
• Analyze KPIs and behavioral metrics to identify performance gaps and opportunities
• Ensure strong CRM adoption, sales technology usage, and data integrity
• Maintain oversight of close rates, revenue per lead, average order value, and rep productivity
• Partner with Marketing on lead flow forecasting and field readiness
• Align with Operations on capacity planning and customer experience execution
• Collaborate with HR, Recruiting, and L&D on sales talent strategy, onboarding, and development

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) with company match to support long-term financial planning
• Leadership support, training resources, and the opportunity to drive impact inside a growing, multi-product platform

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed