Director of Sales

French Lick Resort•Alexandria, VA

32d

About The Position

With anticipated growth in the Alexandria region, HHM Hotels is seeking a Director of Sales with a background in leading and developing sales teams, leveraging relationships, and driving results through strategic revenue optimization. This role will Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships.

Requirements

Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
Public relations and community marketing experience required.
Proficient in use of Excel, Word, Delphi and access database tools.

Responsibilities

Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Use internal and external resources and data to develop strategic plans to incorporate all business segments.
Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry, and personal development.
Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
Travel locally to conduct outside calls, promote the hotel, and review competition.
Follow sustainability guidelines and practices related to HHM's EarthView program.
Perform other duties as requested by management.