Director of Sales

COMMONWEALTH LODGING MANAGEMENT LLC•Virginia Beach, VA

29d•$65,000 - $70,000

About The Position

YOUR NEXT DESTINATION AWAITS! Position: Director of Sales (or Sales Manager) Department: Sales Reports To: General Manager Who We Are Current Surf Lodge is a small hotel with a big sense of place, designed for creative travelers, surf aficionados, and memory-making families. Steps from the waves and rhythm of Atlantic Park, we bring together surf, sound, and soul. Our vibe is elevated but effortless — where great coffee, good music, and a community spirit matter as much as revenue goals. The Role You won’t find a lot of corporate jargon here. We’re looking for someone who knows the art of selling but can do it in a way that feels neighborly, creative, and natural. Someone who doesn’t mind trading a suit for well-worn sneakers, but who understands what it takes to drive results. As Director of Sales (or Sales Manager, depending on experience), you’ll be the face and the energy behind our sales effort. You’ll connect with local businesses, creative agencies, surf and music communities, event planners, and cultural connectors to build relationships that drive bookings — both individual and group. You’ll work closely with the GM and small leadership team to shape our positioning, open new markets, and keep the lodge buzzing — always in rhythm with our brand and our guests. What You’ll Do Build authentic relationships with local, regional, and national partners that align with our brand ethos. Generate and convert leads across key segments: leisure, lifestyle, group, corporate, and creative events. Lead outreach to agencies, brands, and affinity groups who’ll love what we’re building. Collaborate with marketing to craft campaigns that resonate with our audiences. Manage inventory, rate strategies, and forecasting — with creativity and data in balance. Represent the property at community events, trade shows, and networking gatherings (with personality, not pretense). Monitor trends in hospitality, surf, music, and culture — staying one step ahead. Cultivate long-term loyalty — guests return again and again when they feel connected. Keep sales reporting on point and aligned with business goals — yes, there’s still some Excel involved. Partner with our GM and ownership on brand evolution, programming, and guest experience strategy. Help shape the vibe — through presence, positivity, and passion for hospitality. Perks of the Role Opportunity to help launch and grow one of Virginia Beach’s most exciting new hospitality brands. Small team, big vision — your ideas matter here. No corporate bureaucracy — we move fast, with heart. Dynamic work environment — connected to surf culture, music, design, and local community. Discounts on stays, merch, and experiences. And of course — coffee, playlists, and ocean vibes. What you can expect from us: Medical/Dental/Vision, 401K, Company paid short- and long-term disability insurance, Company paid life insurance, Travel discounts, Merit increases, Years of Service Awards, Employee Assistance Program, Advancement Opportunities, Paid holidays, Tuition reimbursement, Referral Bonus-work with your friends! Multiple incentive bonuses! And much more!QualificationsWho You Are 3-5+ years in hotel sales or lifestyle sales (Director or Manager level, depending on experience). Natural relationship builder — authentic, warm, confident. Strong knowledge of the local market and drive-to leisure markets. A good ear — you listen, learn, and lead with curiosity. Effective communicator — written and verbal. Creative and resourceful — you see opportunity, not obstacles. Comfortable with systems — revenue management, reporting, CRM, Office tools, etc. Flexible, adaptable — you know boutique hotels are hands-on, never cookie-cutter. Understands the rhythm of hospitality — including weekends and events. Reliable transportation and valid license required for local outreach.

Requirements

3-5+ years in hotel sales or lifestyle sales (Director or Manager level, depending on experience).
Natural relationship builder — authentic, warm, confident.
Strong knowledge of the local market and drive-to leisure markets.
A good ear — you listen, learn, and lead with curiosity.
Effective communicator — written and verbal.
Creative and resourceful — you see opportunity, not obstacles.
Comfortable with systems — revenue management, reporting, CRM, Office tools, etc.
Flexible, adaptable — you know boutique hotels are hands-on, never cookie-cutter.
Understands the rhythm of hospitality — including weekends and events.
Reliable transportation and valid license required for local outreach.

Responsibilities

Build authentic relationships with local, regional, and national partners that align with our brand ethos.
Generate and convert leads across key segments: leisure, lifestyle, group, corporate, and creative events.
Lead outreach to agencies, brands, and affinity groups who’ll love what we’re building.
Collaborate with marketing to craft campaigns that resonate with our audiences.
Manage inventory, rate strategies, and forecasting — with creativity and data in balance.
Represent the property at community events, trade shows, and networking gatherings (with personality, not pretense).
Monitor trends in hospitality, surf, music, and culture — staying one step ahead.
Cultivate long-term loyalty — guests return again and again when they feel connected.
Keep sales reporting on point and aligned with business goals — yes, there’s still some Excel involved.
Partner with our GM and ownership on brand evolution, programming, and guest experience strategy.
Help shape the vibe — through presence, positivity, and passion for hospitality.