Director of Sales

Careers at Marriott•Fresno, CA

12d•$75,000 - $100,000

About The Position

The Director of Sales is responsible for leading all sales efforts for the Courtyard by Marriott Fresno Downtown, with a primary focus on driving transient, group, corporate, government, and SMERF business. This role develops and executes strategic sales initiatives to maximize occupancy, ADR, and RevPAR while strengthening the hotel’s presence within the downtown Fresno, convention, and corporate markets. The Director of Sales works closely with ownership, Marriott sales channels, and hotel leadership to achieve revenue goals and long-term market positioning.

Requirements

Minimum 2–5 years of hotel sales leadership experience (Marriott brand experience strongly preferred)
Proven success driving group, corporate, and negotiated business in an urban or downtown market
Strong understanding of RevPAR, ADR, occupancy strategies, and market segmentation
Proficiency with Marriott sales systems and CRM platforms
Excellent communication, negotiation, and presentation skills
Ability to travel locally for sales calls and networking events
Flexible schedule, including occasional evenings or weekends for client events

Nice To Haves

Experience with convention-center–driven hotels or downtown markets
Established relationships within the Fresno / Central Valley corporate or government market
Bachelor’s degree in Hospitality Management, Business, or related field

Responsibilities

Develop and execute the annual sales and marketing plan aligned with ownership objectives and Marriott brand standards
Proactively generate new business through prospecting, sales calls, site visits, networking, and community involvement
Maximize group and corporate demand, with emphasis on convention, government, medical, education, and downtown demand generators
Drive negotiated corporate accounts and local preferred business
Collaborate with Revenue Management to optimize pricing, forecasting, and demand strategies
Maintain and grow relationships with key corporate, group, and government accounts
Identify and pursue new market segments and revenue opportunities
Manage RFPs, contract negotiations, and account production tracking
Represent the hotel at trade shows, industry events, and local tourism functions
Effectively utilize Marriott systems including CI/TY, GXP, MARSHA, and Salesforce
Partner with Marriott Global Sales, Area Sales, and Convention & Visitors Bureau teams
Ensure all sales efforts comply with Marriott brand standards and reporting requirements
Serve as a key member of the hotel’s executive leadership team
Collaborate with Operations, Revenue Management, and Finance to ensure seamless execution of group and transient business
Support pre-opening or ramp-up strategies if applicable
Provide accurate sales forecasts and regular performance reporting to ownership
Actively participate in local tourism, business, and hospitality organizations
Support downtown Fresno initiatives, conventions, and citywide events
Promote the hotel as a key lodging partner for the Fresno Convention Center and surrounding demand drivers