Director of Sales (Hampton Inn & Suites Brier Creek- Raleigh, NC)

WINWOOD HOSPITALITY GROUP•Raleigh, NC

About The Position

The Director of Sales is responsible for leading the sales department, for revenue production for the hotel and for the Hampton Inn & Suites Brier Creek, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR) for both hotels. Manages all areas of sales according to Brand standards to achieve a professional rapport within the local business community. The Director of Sales is a “hands-on” manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The Director of Sales’ central focus is on sales and the development of his/her sales team.

Requirements

High School diploma or GED.
Six to twelve-months related experience or training; or equivalent combination of education & experience
Ability to read, write, perform mathematical computations such as adding, multiplying Ability to effectively communicate with guests, utilizing tact & diplomacy and solve practical problems

Responsibilities

Work with GM, Complex DOS and FO to manage room inventory here and at sister properties, restrictions and SRP’s to maximize rate, weekday occupancy, length of stay and weekend occupancy
Timely communication with clients – meets or exceed Hilton standards
Provide training, information, leadership and coaching to hotel staff (assist with maintaining harassment-free, fair workplace); stay familiar with other hotels’ best practices
Continuous Improvement of Hampton Inn & Suites Brier Creek, in coordination with other members of Management team and Winwood Hospitality Group
Support Front Office & GM in other projects and tasks
Manage marketing costs and schedule to budget margins and forecast needs
Meet or exceed any metrics established for the hotel
Revenues above plan, meet or exceed REVPAR goals
Keep the hotel “visible” in the local booking community
Recognition at the Hilton international level.
Execute all above responsibilities in a manner that leads by example; adhere to the Vision, Mission, Culture of the Hampton Inn & Suites Brier Creek and Embassy Suites Brier Creek
Generate & update accurate revenue forecasts: 30-day and 90-day at a minimum, more frequent if revenues are a “concern”
Forward suggestions & observations to help improve our perceived quality and SALT scores
Communicate client expectations to operational staff in a timely and complete manner
Participate in development of hotel revenue budget, balancing all needs
Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
Personally, demonstrates a commitment to guest service by responding to guests’ needs.
Develops/assists with development and implementation of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
Identifies and maintains constant communications with the hotel’s key accounts.
Actively sells room nights through outside sales calls, telemarketing, tours, etc.
Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.).
Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.
Uses resources available in the Brand manual to surface, call on & track potential business.
Ensures that hotel employees (specifically front desk staff) are familiar with key accounts & “specifics” (special rates, special requirements, etc.) relating to business booked in the hotel.