Director of Sales

Peachtree Group Hospitality Management•Muscatine, IA

About The Position

Lead the commercial strategy for one of the Midwest’s most distinctive, award-winning boutique hotels. The Merrill Hotel & Conference Center is a AAA Four Diamond, Marriott Tribute Portfolio property that sets the standard for upscale hospitality, meetings, and events along the Mississippi River. This is a rare opportunity to take the helm of a market-leading, high-performing asset with strong brand-backing, differentiated positioning. Offering the opportunity to elevate strategy and drive revenue growth. The Director of Sales & Marketing is responsible for driving total revenue performance, market share, and brand positioning across all segments, with a strong focus on group, corporate, and catering business. This role is a key member of the hotel’s leadership team, partnering with revenue management and operations to achieve financial goals. About the Hotel The Merrill Hotel & Conference Center is the premier upscale, full-service hotel in the Muscatine market, offering: AAA Four Diamond designation and recognition as a top-performing Marriott Tribute Portfolio hotel Over 12,000+ sq. ft. of flexible meeting space, including a ballroom and riverfront event areas A purpose-built conference center supporting corporate, association, and social groups Prime Mississippi Riverfront location with walkable access to downtown dining and attractions

Requirements

5+ years of hotel sales leadership experience (DOS or senior level) in full-service or upscale hotels
Proven ability to drive revenue growth and lead high-performing teams

Nice To Haves

Strong background in group and conference center sales preferred
Experience with Marriott systems and platforms preferred
Proficiency in Delphi, Cvent, and revenue management concepts

Responsibilities

Develop and execute annual and quarterly commercial plans aligned with budget and forecast
Drive OTB pace, segmentation mix, and ADR growth
Partner with Revenue Management on pricing, displacement, and inventory strategies
Lead proactive sales efforts across group, corporate, and catering segments
Maximize utilization of conference center and meeting space
Maintain strong market presence through client engagement and networking
Ensure CRM discipline and pipeline accountability
Partner with digital and brand teams to execute marketing strategies and campaigns
Leverage Marriott channels to drive visibility and conversion
Ensure consistent positioning of the hotel’s luxury, boutique, and riverfront experience
Recruit, develop, and lead a high-performing sales team
Drive accountability through forecasting, pipeline reviews, and performance management
Foster a culture of collaboration and results
Provide regular updates on performance, forecast, and strategy
Deliver insights on market trends, risks, and opportunities
Align cross-functionally to ensure execution of commercial strategies