Director of Sales

Manhattan Project Beer Co•Dallas, TX

1d•Onsite

About The Position

Manhattan Project Beer Company is a Dallas-born craft brewery with ten years of earned reputation and a clear trajectory toward becoming one of Texas’s legacy brands. Their beers are distributed in DFW, Austin, San Antonio, and growing. The company recently took over operations of a second production facility and launched a co-packing arm. This is a leadership role, not a territory role, focused on building and developing a five-person sales team across Texas. The Director of Sales will report directly to the Co-Founder and CRO and operate with a high degree of autonomy, running the sales function. The Co-Founder and CRO maintains direct relationships with key chain accounts, and the Director's focus will be on the team, the distributor network, and the execution infrastructure, serving as a strategic partner on chain account activity rather than owning those relationships from day one.

Requirements

5+ years in beverage alcohol sales, with at least 2 in a leadership or management capacity
Distributor relationship experience is non-negotiable — you need to know how to work a distributor network and hold them accountable
Data fluency: you don’t just pull reports, you know what questions to ask and what the numbers mean
Proven track record of developing sales talent, not just managing it
Dallas-based — this role is in-market and in-person

Nice To Haves

Craft beer or independent beverage experience strongly preferred — this industry has a learning curve, and we need someone who can run from day one
Proficiency with VIP and Encompass — or a directly comparable platform — is a significant plus

Responsibilities

Lead, coach, and develop a five-person sales team across Texas markets
Set individual and team targets with clear accountability metrics
Identify skill gaps and close them
Conduct regular 1:1s, ride-alongs, and performance reviews that actually move the needle
Serve as the day-to-day point of contact for our distributor network across Texas
Hold distributors to measurable quarterly goals and targets. You’ll manage them with the same rigor you apply to your own team
Develop the kind of distributor relationships where MP gets the attention and shelf space we’ve earned
Own the data. Use VIP, Encompass, and our CRM to identify trends, gaps, and opportunities before they become problems
Build and maintain reporting that gives the team and leadership a clear picture of where we are versus where we need to be
Translate data into action: account prioritization, market strategies, and territory planning with real teeth
Manage the day-to-day rhythm of the sales function so the executive team can operate at a higher altitude
Maintain accountability across the team for rate of sale, new account acquisition, and key account health
Ensure that what gets sold actually moves off the shelf