Director of Sales [HT-993050]

VisionSpark•Portland, OR

6h•$100,000•Onsite

About The Position

Are you the kind of person who genuinely likes talking to people and building relationships that last? Do you sell by listening, educating, and giving customers the facts — not by pushing or discounting? Do you take pride in doing what you say you’ll do, following through, and extreme accountability? If you’re hungry, driven, and excited to represent United Fire’s values out in the market every day, we want to talk to you! As our Director of Sales, you’re driven, you’re hands-on, and: You’re a trusted advisor. You listen first, educate clearly, and guide customers toward the right solution — even when that means saying no You bring integrity and ownership. You do what you say, follow through, and take responsibility for results, not excuses Your energy shows up every day. You’re hungry, motivated, and persistent, without burning yourself out or spinning your wheels Your people skills build real relationships. You read the room, ask good questions, and connect easily with customers and teammates alike Your discipline creates consistency. You follow the process, stay organized, and underpromise and overdeliver You think like a builder. You’re comfortable being boots on the ground while creating something scalable that can grow into a team Our ideal Sales Leader will be boots on the ground in year one — owning outcomes, building relationships, and putting structure around what works. This person elevates United Fire through how they show up: honest, reliable, and genuinely helpful, with a clear eye on results. As the pipeline grows, they’ll help us expand into new industries and show customers what Higher Level Fire Protection really looks like. If you want to build something real, take full ownership, and turn momentum into a team, you’ll thrive here. In year one, this role is focused on personally driving sales, building new relationships, and creating repeatable processes that set the foundation for future growth, with the potential to expand the department as the company scales. THE COMPANY – United Fire United Fire has been a trusted, family-owned business since 1969, providing top-tier inspection, maintenance, and repair services for commercial fire safety systems. Serving Portland, Vancouver, and surrounding areas, we pride ourselves on reliability, expert licensing, and delivering quality products that protect businesses of all sizes. With a team of knowledgeable technicians and a commitment to safety, we ensure peace of mind for our clients and their customers. As we grow, we’re intentionally expanding into new industries and showing customers what Higher Level Fire Protection truly looks like. WHY WORK WITH US? We’re a people-first company that treats everyone — employees, customers, and partners — like family. We’re at a pivotal moment in our growth, moving forward with purpose, momentum, and a clear vision. By joining us now, you’ll play a meaningful role in shaping what’s next and be part of a journey that’s fast-moving, rewarding, and grounded in doing things the right way. Here’s why you’ll love working with us: New challenges every day in a rock-solid, growing, and recession-proof industry The freedom to sell with integrity, educate customers, and walk away from the wrong business without penalty A culture that’s laid-back but high-performing—jeans and polos, beers after work, and team outings like ice cream socials or mini golf An opportunity to be part of a team that gives back Generous perks that show we put our people first Everything we do is driven by our core values: Integrity: High morals and ethics, Taking care of business, Honesty, Trustworthy, Do the right thing Knowledgeable and Thorough: Know your stuff, Follow through, Attention to detail Reliable: Dependable, Show up, On time Customer Service Above All Else: Problem Solver, Communication Do What You Say: Taking ownership, Blame no one, Its okay to say no, Fully deliver How we give back: We tithe profits, mentor youth programs, buy team lunches from our customers’ businesses, and will move mountains to make deadlines. Whether it’s helping a team member move or paying wages while someone’s in the hospital with family, we believe running a business and being a leader means showing we care through actions, not just words.

Requirements

3–5 years of sales leadership experience, owning departmental sales outcomes
Experience carrying significant annual sales responsibility (approximately $1M+)
Developing and executing sales strategy, processes, and scaling of systems/tools
Experience building, leading, and developing a sales team
P&L ownership with an understanding of margins and pricing discipline
Proficiency with CRM systems and standard sales technology
Hands-on experience selling facility-based or service-based solutions, including direct responsibility for cold calling, lead generation, and winning new business

Nice To Haves

Salesforce experience
Experience building partnerships in regulated industries
Experience representing a company at trade shows or industry events
Quoting or estimating experience
Experience using sales intelligence tools such as ZoomInfo
Fire protection industry experience
Familiarity with EOS®, Pinnacle, or similar operating systems
Experience selling services to hospitals or healthcare facilities

Responsibilities

Own the sales seat and overall sales process at United Fire
Generate new business through proactive outreach, networking, and relationship-building
Achieve measurable new net sales targets (approximately $1M+ annually)
Build and maintain a steady, healthy pipeline focused on the right-fit customers
Serve as a trusted advisor by educating customers, listening closely, and providing clear options
Sell with integrity — no pressure tactics, no unnecessary upsells, no discount-driven strategy
Own the customer relationship from initial conversation through handoff to operations
Set clear expectations with customers and ensure smooth coordination with the operations team
Maintain accurate documentation, notes, and communication to support execution
Use data, tools, and CRM systems to track activity, forecast results, and improve performance
Continuously refine quoting accuracy and shorten the sales lifecycle where possible
Grow services with existing customers where it truly enhances value
Adjust focus based on company needs (e.g., targeting specific services or industries)
Learn the business deeply — what the technicians do, what customers need, and how work gets delivered
Build the foundation for a scalable sales function through process, consistency, and results
Hire, lead, train, and develop additional sales team members as volume grows
Take full ownership of results, learning from wins and misses alike