Director of Sales

Blue Sky Hospitality Solutions•Winchester, VA

About The Position

We are seeking a dynamic, strategic, and hands-on Director of Sales to lead all sales efforts for our 130-room full-service hotel with banquet space and on-site restaurant. This role is responsible for driving top-line revenue through proactive sales initiatives, strategic planning, team leadership, and cross-department collaboration. The ideal candidate is analytical, relationship-driven, highly organized, and thrives in a fast-paced hospitality environment.

Requirements

Minimum 3–5 years of progressive hotel sales leadership experience (full-service preferred)
Proven track record of driving group and corporate revenue
Strong financial acumen and forecasting ability
Experience with hotel sales systems and reporting tools (Delphi, Opera, Salesforce, etc. preferred)
Excellent written and verbal communication skills
Ability to work flexible hours as business demands require
Strong leadership presence and decision-making ability

Responsibilities

Prepare, implement, and manage the hotel’s strategic sales plan, annual goals, forecasts, sales budget, and monthly reporting.
Compile and analyze data related to group pace, lead management, STAR reports, booking trends, and revenue forecasts.
Direct solicitation efforts through effective communication and oversight of rate, date, and space commitments for group room sales.
Conduct ongoing market research to identify trends and develop innovative marketing strategies.
Develop and deliver persuasive sales presentations to prospective clients.
Implement company and franchise sales programs and initiatives.
Demonstrate strong analytical skills with attention to detail and accuracy.
Assist with accounting functions as needed.
Make sound business decisions quickly based on experience and judgment.
Understand and contribute to budget forecasting, long-range planning, and profitability strategies.
Serve as Manager on Duty as scheduled.
Interview, hire, train, coach, and develop sales staff.
Conduct regular training programs to ensure brand and company performance standards are met.
Provide ongoing feedback, guidance, and performance evaluations.
Recommend disciplinary action or termination when appropriate.
Foster a culture of accountability, professionalism, and results.
Effectively handle internal and external customer concerns with patience, tact, and diplomacy.
Resolve complaints and anticipate potential operational issues to maintain high guest satisfaction.
Coordinate with all hotel departments to ensure seamless communication and guest experience.
Maintain composure and leadership presence during high hotel activity or emergency situations.
Maintain knowledge of hotel operations including marketing, security, safety, labor relations, quality assurance, and hospitality law.
Ensure compliance with company policies, brand standards, and attendance expectations.
Maintain a valid driver’s license.
Perform additional duties as assigned.