About The Position

Reporting to (TBC), the Director of Sales Leisure and MICE will lead the development and execution of commercial strategies across both the Leisure and MICE segments (Meetings, Incentives, Conferences, and Exhibitions). This role is responsible for driving revenue growth through strong relationships with tour operators, travel agents, corporate clients, and event planners, while positioning the property as a preferred destination for group, conference, and leisure travel. The Director will collaborate closely with marketing and operations to maximize market share, optimize pricing strategies, and ensure seamless delivery of guest and client experiences.

Requirements

  • Minimum of 5 years of progressive experience in sales, with experience in a leadership role.
  • Proven track record of success in leisure sales within the travel and tourism industry.
  • In-depth understanding of the travel agencies and tour operating world. Familiarity with luxury travel, trains, and cruise segments.
  • Strong leadership and team management skills. Ability to inspire and motivate a sales team toward common goals.
  • Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
  • Strong analytical and problem-solving skills. Ability to use data-driven insights to inform decision-making.
  • Proven ability to drive sales growth and meet revenue targets.
  • Excellent networking and relationship-building skills within the leisure travel industry in the US.
  • Strong negotiation skills, particularly in contract negotiations with travel agencies and tour operators.
  • Ability to adapt to changing market conditions and implement effective strategies accordingly.
  • Familiarity with sales and CRM tools. Proficient in Microsoft Office Suite.

Nice To Haves

  • Master’s degree in business, Marketing, Hospitality, or a related field.
  • Train or cruising industry is a plus.

Responsibilities

  • Define and Implement Action Plans
  • Develop and execute a clear sales strategy for the MICE and Leisure segments, aligned with the overall business objectives
  • Ensure the execution of plans to achieve long-term objectives while adapting to evolving market conditions.
  • Tactical Activities
  • Advise and implement tactical activities to achieve short-term sales objectives.
  • Collaborate closely with global sales teams and internal resources to drive effective and targeted sales campaigns.
  • Identify, target, and secure high-value accounts while maintaining and expanding relationships with existing clients
  • Revenue Monitoring
  • Monitor sales revenue, analyse performance data, and collaborate with revenue management to optimize pricing and revenue strategies.
  • Implement corrective actions based on data insights to enhance revenue performance.
  • Professional Events Representation
  • Coordinate and represent the portfolio at professional events to strengthen relationships with key industry stakeholders.
  • Leverage events to identify new business opportunities and enhance brand visibility.
  • Maintain the highest standards of client relationship management, ensuring loyalty and repeat business.
  • Account Portfolio Management
  • Manage a portfolio of key accounts, nurturing relationships and maximizing revenue opportunities.
  • Collaborate with global sales teams to identify and pursue new account acquisition opportunities.
  • Guidance and Training
  • Provide guidance and training to Accor global sales teams, ensuring a consistent approach and understanding of the leisure segment.
  • Reporting and Business Intelligence
  • Establish periodic reports and business intelligence to track performance against objectives.
  • Utilize data-driven insights to inform decision-making and optimize sales strategies.
  • Budget Management
  • Take responsibility for the budget allocated to the leisure segment, ensuring effective allocation of resources to achieve strategic goals.
  • Team Leadership
  • Lead and inspire the sales team, fostering a collaborative and high-performance culture.
  • Provide direction, mentorship, and support to achieve individual and team targets.
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