Director of Sales Planning

Naturipe Farms LLC • Salinas, CA

1d • $150 - $195

About The Position

The Director of Sales Planning will lead the development, execution, and optimization of sales planning strategies to drive growth, profitability, and efficiency within the agricultural business. This role will oversee demand planning, forecasting, promotional planning, and sales performance analysis while working closely with sales, marketing, product management, and supply chain efficiency. The ideal candidate will have a strong background in fresh berries of agriculture, with expertise in aligning market demand and supply capabilities to achieve business objectives.

Requirements

• Bachelor’s degree in Business, Agriculture, Agribusiness, Supply Chain, or related field
• 6+ years of experience in sales planning, demand planning, or commercial strategy, ideally within the agriculture, produce, or food sector.
• Strong knowledge of agricultural markets, crop cycles, distribution channels, and customer dynamics.
• Proven track record of leading sales planning functions that drive measurable growth.
• Exceptional analytical, financial modeling, and problem-solving skills.
• Proficiency with forecasting tools, CRM systems, and business intelligence software.
• Strong leadership and communication skills with experience influencing at the executive level.

Responsibilities

• Develop and implement annual and seasonal sales plans aligned with company objectives and market opportunities.
• Collaborate with executive leadership to set sales targets, pricing strategies, and go-to-market approaches for agricultural products.
• Ensure plans support profitability goals, customer satisfaction, and long-term growth.
• Work with VP of Marketing and Shopper Marketing Manager to create custom programs by Tier 1 customers to drive demand
• Lead the creation of accurate sales forecasts using historical data, market trends, customer input, and crop/production outlooks.
• Partner with supply chain and operations to balance supply and demand, reduce waste, and maximize market opportunities.
• Develop best practices and AI driven insights on Forecast & Demand in the short, mid and long term critical to driving overall company growth and helping better define production gaps and sales driven needs
• Develop promotional calendars and trade marketing initiatives with sales team.
• Fully focused on moving through peaks effectively to help maximize grower returns
• Evaluate ROI and lift of trade spend and promotional activities with Marketing to optimize effectiveness and capture best practices.
• Establish KPIs and dashboards tracking sales performance, market penetration, and customer trends.
• Provide actionable insights and recommendations to senior leadership for continuous improvement as it relates to Sales Planning.
• Partner with production, logistics, and marketing teams to ensure alignment of sales plans
• Lead collaboration between sales teams and marketing, to ensure execution excellence.
• Improved planning and demand planning capabilities
• Help support Category Directors for category guidance and leadership
• Mentor a sales team, building capabilities in forecasting, analytics, and business planning.
• Foster a culture of accountability, innovation, and collaboration.

Benefits

• Medical, Dental, Vision insurance.
• Flexible Spend accounts, Life benefits, short and long term disability, generous 401K plan with company match, and a generous time-off program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees