Director of Sales Performance - Central Region

United Flow Technologies•Irving, TX

About The Position

United Flow Technologies is a platform established in July 2021 to invest in the municipal and industrial water and wastewater market. UFT has partnered with market leading businesses to create a national provider of process, pump, automation & control, and other equipment solutions. And weâre just getting started making strategic partnerships to provide clean water across the country! United Flow Technologies is seeking a Director of Sales Performance for the Central Region. This role supports multiple representative firms and works closely with Regional Presidents and sales leaders to strengthen seller effectiveness, accelerate onboarding, and improve consistency in sales process execution. A key responsibility is enabling strategic commercial initiatives across the region to support long-term growth. The ideal candidate brings strong coaching ability, process discipline, and experience influencing sales teams in technical, multi-stakeholder environments.

Requirements

7+ years of sales experience in water/wastewater, industrial equipment, or technical sales.
Demonstrated success coaching or leading sales professionals.
Strong understanding of municipal/industrial procurement and long-cycle project sales.
Excellent communication, facilitation, and interpersonal skills.
Ability to travel regionally 50â70%.

Nice To Haves

Experience in a rep-firm or multi-company model.
Background in sales enablement, sales training, or sales operations.
CRM/ERP proficiency and comfort with sales analytics.
Experience supporting commercial integration during organizational growth or acquisitions.