Director of Sales and Marketing

Presbyterian Communities of South Carolina • Lexington, SC

1d

About The Position

Join our team as a Director of Sales and Marketing

Make a lasting impact. Lead with purpose. Grow with us.

Columbia Retirement Community, a part of Presbyterian Communities of South Carolina (PCSC), is seeking a skilled and compassionate Director of Sales & Marketing to support and grow our senior living community. This position serves an essential role in welcoming residents and families, strengthening relationships, and advancing our mission to serve older adults with dignity, respect, and Christian compassion.

Position Summary
The Director of Sales & Marketing is responsible for planning, implementing, and overseeing sales and marketing efforts for Independent Living, Assisted Living, and Memory Support. This role partners closely with operational leaders to ensure a consistent, resident-centered experience from first inquiry through move-in, while supporting occupancy goals and community visibility.

Requirements

• Commitment to PCSC’s mission, values, and Christian service
• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• Minimum of 3 years sales and marketing experience in senior living, healthcare, or long-term care
• Knowledge of consultative sales practices and CRM tools
• Strong interpersonal, communication, and organizational skills
• Ability to build trust, collaborate effectively, and lead with empathy

Nice To Haves

• Leadership experience strongly preferred

Responsibilities

• Develop and implement sales and marketing strategies that support occupancy goals and organizational mission
• Foster strong relationships with prospective residents, families, referral partners, and community organizations
• Coordinate outreach efforts including events, presentations, tours, and referral development
• Work collaboratively with interdisciplinary teams to ensure smooth transitions and positive move-in experiences
• Maintain accurate and timely documentation within the CRM system and analyze data to support informed decision-making
• Represent Columbia Retirement Community with professionalism, integrity, and hospitality in all interactions

Benefits

• Meaningful work within a mission-driven, non-profit organization
• Supportive, team-oriented work environment
• Opportunities to contribute to the growth and sustainability of a vibrant senior living community
• Competitive compensation, benefits, and professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees