Director of Sales and Marketing - Hilton Motif Seattle

Hilton•Seattle, WA

16h•$160,000 - $210,000•Onsite

About The Position

The Hilton Motif Seattle is looking for a dynamic Director of Sales & Marketing ! Located on 5th Avenue in the heart of downtown Seattle, this stylish boutique hotel is nestled between Pike Place Market and Union Street and is surrounded by the city's finest restaurants, shopping, entertainment venues museums and attractions. This sleek urban style hotel features amenities including a vibrant award-winning restaurant offering an extensive outdoor patio with sweeping city views, over 28,000 square feet of meeting space, and 319 newly redesigned rooms. The primary responsibilities of the Director of Sales & Marketing are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. As the Director of Sales & Marketing , you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including a deliberate focus on Rooms, Catering, Events and Marketing. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance. This includes, but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals. Strategy Produce your hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on property leaders and regional support. Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves. Directly accountable for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient. Work with Commercial Leadership to ensure that Business Review Guidelines (current to 5 years) and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share. Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies. Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets. Develop and execute departmental expense budget and forecasts Develop and maintain detailed and real time knowledge of all competitor and market activity Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program) Leadership Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies. Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis. Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools Responsible for recruiting and retention of all sales and marketing roles. Lead, engage, and develop team members, including ongoing performance development and Career Development Plans. Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to: Group Sales Business Transient Sales Leisure Sales Catering Sales Marketing Facilitate and lead in a culture that is aligned with Hilton’s Inclusion and ESG enterprise goals Ownership, Customer, and Stakeholder Relations Own performance and commercial activity reporting for the hotels (i.e., performance status communication and response plans). In concert with AVPs, Regional Commercial Director and General Manager, present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses). Liaise with Hilton Worldwide Sales, regional support and brand teams. Build strong relationships with CVB, community influencers and 3rd party travel partners. High level of engagement with customers from all sales segments Support of team’s high impact site visits and pre-convention meetings Support of sales managers sales travel into feeder markets Sales Represent hotel by soliciting, responding to and negotiating with persons requiring large and complex group accommodations (generally over 50 guest rooms) with or without meeting space and/or on-site catering. Represent hotel in significant interactions dealing with customers relative to sales and operational questions, concerns, and issues. Negotiate contracts with customers and commission agreements with third party agencies Initiate the preparation of proposals and/or contracts to advise prospective customers primarily of the hotel guest rooms, but also meeting space and/or banquet date, space and rate availability. Develop and quote prices for same. Engage in outside sales activities to discuss business opportunities and entertain customers in local and assigned markets. Direct site visits and H.O.S.T. programs for respective accounts and participates in tradeshows, industry and customer events.

Requirements

Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.
Management Experience: Director
Four-year college degree preferred
Minimum Years of Leadership Experience in a Full Service Hotel: 2 plus
Ability to travel on short notice and adaptable to schedule changes.
Experience in hotel management, or related industry, essential.
Cross brand or product line experience preferred.
Highly professional presentations and communication (oral and written) skills.
Proficiency with standard Microsoft Office.
Ability to perform critical analysis.

Nice To Haves

Additional/advanced degree coursework in business administration, marketing and communications
Adaptable experience with business strategy, business planning, and business plan development.
Experience in large matrix organizations
Ability to speak multiple languages
Multiple Brand experience
Hilton software programs preferred

Responsibilities

Design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process.
Oversee commercial strategies for your hotel.
Improve the performance of the asset by connecting strategy and business processes.
Impact all revenue streams, including a deliberate focus on Rooms, Catering, Events and Marketing.
Move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance.
Development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.
Produce your hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on property leaders and regional support.
Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves.
Accountable for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient.
Work with Commercial Leadership to ensure that Business Review Guidelines (current to 5 years) and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
Support hotel B2B marketing, digital marketing, social media, public relations and communications activities.
Guide the e-Commerce teams to ensure online hotel content is accurate and effective
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets.
Develop and execute departmental expense budget and forecasts
Develop and maintain detailed and real time knowledge of all competitor and market activity
Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)
Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel.
Convert the outcome of the optimization process into actionable business strategies and articulate those strategies.
Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis.
Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
Responsible for recruiting and retention of all sales and marketing roles.
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to: Group Sales Business Transient Sales Leisure Sales Catering Sales Marketing
Facilitate and lead in a culture that is aligned with Hilton’s Inclusion and ESG enterprise goals
Own performance and commercial activity reporting for the hotels (i.e., performance status communication and response plans).
In concert with AVPs, Regional Commercial Director and General Manager, present commercial strategies to key business partners and ownership groups.
Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses).
Liaise with Hilton Worldwide Sales, regional support and brand teams.
Build strong relationships with CVB, community influencers and 3rd party travel partners.
High level of engagement with customers from all sales segments
Support of team’s high impact site visits and pre-convention meetings
Support of sales managers sales travel into feeder markets
Represent hotel by soliciting, responding to and negotiating with persons requiring large and complex group accommodations (generally over 50 guest rooms) with or without meeting space and/or on-site catering.
Represent hotel in significant interactions dealing with customers relative to sales and operational questions, concerns, and issues.
Negotiate contracts with customers and commission agreements with third party agencies
Initiate the preparation of proposals and/or contracts to advise prospective customers primarily of the hotel guest rooms, but also meeting space and/or banquet date, space and rate availability.
Develop and quote prices for same.
Engage in outside sales activities to discuss business opportunities and entertain customers in local and assigned markets.
Direct site visits and H.O.S.T. programs for respective accounts and participates in tradeshows, industry and customer events.

Benefits

Medical Insurance Coverage – for you and your family
Vision, dental, life and disability insurance
Mental Health Resources
Best-in-Class Paid Time Off (PTO) – you will accrue 18 days/144 hours in the first year
Supportive parental leave program that runs concurrently with Washington State’s Paid Family and Medical Leave program. Our team members receive benefits up to Washington State’s maximum threshold per week. Hilton will then “top this up” to the weekly ABBR (Annual Benefit Base Rate).
Go Hilton travel discount program: 110 nights of discounted travel per calendar year
Matching 401(k)
Debt-free education : Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
Career growth and development
Team Member Resource Groups
Recognition and rewards programs
Access to your pay when you need it through DailyPay
Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
Complimentary meals in the cafeteria while on shift
Hilton offers a best-in market SIP (Short-Term Incentive Plan) to our Sales, Catering & Events teams to reward our employees for their contributions to our company’s financial success. The Plan includes a quarterly component worth 20% of bonus eligible earnings. The quarterly incentive may have multiple individually weighted objectives, meaning multiple opportunities to earn a payout.