Director of Sales and Marketing

Wingate Living•Brewster, MA

2d•$80,000 - $98,000

About The Position

At Wingate Living, we're more than just senior living--we're builders of lifestyles, friendships, and communities you'll be proud to be part of. As a family-owned company with over 30 years of experience throughout Massachusetts and Rhode Island, we offer a unique blend of healthcare and hospitality through a full continuum of premier services. Join us, and bring your passion, expertise, and heart to a team that truly values you. Job Purpose: The Director of Sales and Marketing is responsible for leading and executing marketing and referral strategies that drive qualified leads, move-ins, and sustained occupancy growth. This role works in close partnership with the Executive Director and the Vice President of Marketing and Sales to align strategy, outreach, performance metrics, and results.

Responsibilities

Lead marketing, sales, and referral development initiatives to achieve move-in, call activity, and occupancy goals.
Partner with the Executive Director and VP of Marketing and Sales to set, track, and achieve monthly and quarterly performance targets.
Serve as the primary external brand ambassador for the community in all outreach, marketing, and referral activities.
Build, manage, and expand strategic referral relationships with healthcare providers, community organizations, and key influencers.
Develop and execute targeted referral and outreach strategies, including networking events, presentations, and community engagement.
Utilize the CRM to accurately track leads, activities, follow-ups, and outcomes, ensuring timely documentation and data integrity.
Analyze CRM and performance data to monitor pipeline health, conversion rates, and trends, adjusting strategies as needed.
Maintain a professional social media presence aligned with Wingate Living’s brand and marketing strategy.
Collaborate with the Digital Marketing Director and PR partners to support media opportunities, announcements, and storytelling.
Identify new referral opportunities and community partnerships aligned with market demand and growth goals.
Model Wingate Living’s 5-Star service culture through professionalism, compliance, and continuous improvement.
Perform additional duties as assigned.