Director of Revenue Strategy & Planning (Remote)

Rula•Los Angeles, CA

12d•Remote

About The Position

We’re hiring a Director of Revenue Strategy & Planning to own the operating model for one of Rula’s core B2B business units. This role sits within Revenue Operations and partners closely with Sales, Marketing, Product, and Finance. You’ll design how we grow: building the plan, modeling targets and capacity, defining the sales funnel, and turning performance data into clear decisions about where to focus. In practice, that means helping us move a promising B2B motion from “growth” to “scale” by sharpening our Ideal Customer Profile (ICP), improving economics, and making sure the team has a plan they trust and can execute against. The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling.

Requirements

10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses
3+ years of people management experience
Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams
Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead/co-lead pipeline reviews
Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences
Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions

Nice To Haves

Experience with B2B healthcare GTM motions
Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner/alliances)
Experience in a startup or high-growth, agile environment with shifting priorities
Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)
Experience supporting or running ICP tests and translating results into coverage or playbook changes

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all