Director of Revenue Management

AccorHotelSonoma, CA
1d$135,000 - $150,000

About The Position

The Director of Revenue Management is responsible for leading the hotel Commercial Strategy team in determining strategic vision. The DRM establishes goals and implements tactical efforts, with the goal of promoting revenue growth generation among key customer segments and revenue centers, and supporting the hotel's brand positioning and image. The role is responsible for data quality and analysis, providing gathered intelligence, and recommending revenue and e-commerce strategies to the Commercial Strategy team, as well as other corporate and ownership entities. In addition, the role ensures that inventory allocation and pricing parameters are positioned to support the overall revenue goals of the hotel, while assisting all stakeholders in maximizing profit. The role plays a critical part in identifying and mentoring RM talent within the hotel. Focus: Strategic vision, ultimate accountability for hotel revenue, leadership of the commercial team, mentorship, and final decision-making authority.

Requirements

  • Strong communication skills, both verbal and written
  • Dynamic can-do attitude
  • Strong analytical skills and attention to detail
  • Presents a professional and polished appearance
  • Effectively deal with guests and other team members
  • Previous reservation experience highly preferred
  • Experience with Ideas G3 RMS, Opera PMS, Passkey, Delphi or Opera Sales and Catering preferred
  • Possessing the trait of being organized and multi-tasking
  • Ability to complete work within given deadlines
  • Maintain confidentiality of proprietary information and protect company assets
  • This position requires the ability to focus attention on guest needs, remaining calm and courteous.
  • Occasional standing, walking, lifting and carrying up to 20 lbs
  • Perform other reasonable job duties as requested
  • Bachelor degree in Hotel Management, Accounting, Finance, or Mathematic preferred
  • Minimum 2 years of Revenue Management experience

Responsibilities

  • Lead the strategic planning process and collaborates with all hotel profit generation teams to proactively identify and implement opportunities to drive incremental profit for Rooms, Restaurants, Spa, and other revenue streams
  • Effectively communicate a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel
  • Leverage Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits
  • Create short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics
  • Drive the annual budget process and produces long term projections, as required
  • Actively participate in ownership conversations and presentations
  • Monitor relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies
  • Chair the weekly Revenue Management Meetings, driving strategic discussions and ensuring alignment with brand guidelines and hotel objectives
  • Maximize room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein
  • Optimize pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits
  • Own and direct all channel distribution strategies, continuously evaluating new business opportunities and optimizing performance across booking channels
  • Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets
  • Together with the Marketing team, manage performance reviews with OTA/CTO partners, keeping up-to-date on each partner’s distribution options and extranet maintenance, to ensure optimal display of the hotel. Evaluates extranet enhancements
  • Serve as the system owner for all core revenue management technologies (RMS, CRS, Rate shopping systems, etc.), ensuring data quality, system hygiene, and optimal utilization to drive profit
  • Oversee content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed
  • Oversee relationship with GRC and Distribution services teams
  • Maintain relationships with local market competitors to keep informed of trends and news
  • Identify, mentor, and develop revenue management talent, including the Revenue Analyst, fostering a culture of continuous learning and high performance

Benefits

  • Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
  • Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
  • 401(k) plan with a 100% match on the first 4% of employee contributions, plus eligibility to participate in the hotel’s Executive Deferred Compensation Plan, potentially bringing the total employer match up to 5%
  • Eligible to participate in Accor’s Senior Leadership Incentive Program
  • Learning programs to promote growth and development unlocking your full potential
  • Opportunity to develop your talent and grow within your property and across the world
  • Ability to make a difference through our Corporate Social Responsibility activities
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