Director of Retention Marketing

Thesis•New York, NY

3h•Hybrid

About The Position

We’re looking for a Director, Retention Marketing to own the full retention function across both Thesis and Stasis — two fast-growing DTC subscription wellness brands. You’ll build and lead the systems that keep customers subscribed, re-engage those who’ve lapsed, and drive meaningful improvements to LTV across the business. This is a high-impact, high-ownership role for someone who sees churn as a solvable problem and has the data chops and creative instincts to solve it.

Requirements

5–7+ years of experience in retention, lifecycle, or CRM marketing — ideally with ownership over program strategy, not just execution
DTC subscription experience strongly preferred — you understand the economics of LTV, CAC payback, and subscriber health
Deep Klaviyo expertise — you’ve built complex flows, managed large lists, and know how to get the most out of the platform
Proven track record reducing churn and increasing LTV — with real numbers to back it up
Strong analytical skills — comfortable with cohort analysis, holdout testing, and building retention models from scratch
Experience managing a small team or mentoring junior marketers — you know how to scale yourself through others
Excellent cross-functional communication — you can translate retention data into stories that resonate with growth, product, and executive stakeholders

Nice To Haves

Bonus: experience in wellness, supplements, or health — you understand the customer mindset and the trust dynamics that drive long-term loyalty

Responsibilities

Own lifecycle strategy: Design and execute the full email and SMS lifecycle across Thesis and Stasis in Klaviyo — from onboarding and engagement to renewal and reactivation
Reduce churn: Build and run a systematic churn reduction program targeting M1 churn, using early intervention flows, personalized touchpoints, and subscription pause/save logic
Drive win-back and reactivation: Develop high-converting campaigns to bring lapsed subscribers back, turning churned customers into a recurring revenue channel
Lead segmentation and personalization: Build sophisticated audience segments based on behavior, purchase history, product affinity, and engagement — and deploy messaging that actually converts
Run A/B testing and experimentation: Build a rigorous testing cadence across subject lines, send timing, offer structures, and flow logic to continuously improve performance
Report on retention KPIs: Own the retention dashboard — tracking LTV, M1/M3/M6 churn, reactivation rate, email/SMS revenue, and subscriber health — and bring weekly insights to leadership
Collaborate cross-functionally: Partner with the growth, product, and CX teams to align retention strategy with acquisition quality, product experience, and subscriber feedback
Optimize subscription mechanics: Work with product and ops to improve pause flows, cancellation experiences, and subscription flexibility to reduce involuntary churn

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Flexible PTO because we respect the need for work/life harmony
$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
Unlimited (yes, unlimited) Thesis nootropics
A strong emphasis on promoting from within and personal development
A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
Hybrid work model