Director of Retail Sales

Peak 21•New York, NY

18d•Onsite

About The Position

At Peak21, we partner with founders to build enduring consumer brands by helping them scale distribution, revenue, and operational excellence. Our portfolio includes high-growth consumer brands that have achieved product-market fit and are ready to expand beyond direct-to-consumer into retail and wholesale channels. We are hiring a Director of Retail Sales to design and execute retail and B2B expansion strategies across Peak21 portfolio companies. This role is responsible for unlocking new growth channels by bringing high-performing brands into national and strategic retail environments through disciplined, data-driven execution. This position is full-time, based in New York City, with on-site presence required and flexibility for travel as needed (Monday–Friday, 9:00 AM–6:00 PM EST). What Makes This an Exciting Opportunity? Lead retail and wholesale expansion for multiple high-potential consumer brands Work directly with founders at critical moments of scale Own end-to end retail strategy, from go-to-market through execution Competitive base salary, performance-based incentives, and long-term growth opportunities

Requirements

You have 5+ years of progressive sales experience with increasing responsibility
You have successfully brought consumer brands into big-box, specialty, or national retail channels
You thrive in fast-paced environments and enjoy building from zero to one
You are relationship-driven and excel at building trust with senior retail partners
You think in win-win terms and prioritize long-term partnerships over short-term gains
You are analytical, data-driven, and comfortable working with spreadsheets and forecasts
You take ownership, embrace challenges, and are comfortable with calculated risk
You bring energy, curiosity, and a sense of humor to your work

Responsibilities

Develop and execute retail and B2B go-to-market strategies across Peak21 portfolio companies
Identify, target, and secure partnerships with national and strategic retail partners
Own the full retail sales process including outreach, presentations, negotiations, and onboarding
Build and manage sales rep networks and broker relationships as needed
Partner closely with Marketing and Operations teams to ensure successful launches, inventory planning, and sell-through
Negotiate commercial terms including pricing, marketing support, and logistics to ensure profitable growth
Monitor performance metrics to identify risks, opportunities, and areas for optimization
Provide regular reporting on monthly, quarterly, and annual sales performance
Serve as a brand ambassador in all external retail and partner interactions
Advise founders on retail readiness, channel strategy, and expansion sequencing