Director of Regional Sales Growth

USA Lacrosse • Sparks, MD

10h • $85,000 - $100,000 • Hybrid

About The Position

USA Lacrosse is looking for an experienced and result-oriented Director, Regional Growth to join our team. In this critical role you will drive membership and revenue growth by leading a high-performing team of regional sales representatives. In partnership with the VP, Membership & Regional Growth, you will develop and execute regional sales strategies to align with our national goals to expand membership, increase awareness of and access to lacrosse, and strengthen member relationships to fuel the growth of lacrosse throughout the country. You will serve as a conduit, bringing together strategic thinking, strong sales acumen, and a passion for member impact to empower the regional team to deliver results to get USA Lacrosse’s products and services out throughout the country. If you have a proven track record for developing sales professionals to achieve sales goals and are looking to work for a mission-based organization during an exciting time of national growth for lacrosse this could be a great opportunity. You will get to work alongside a team of dedicated and passionate professionals to fuel the growth of lacrosse as we march along the road to LA28!

Requirements

• Minimum seven (7) years of proven experience in sales, account management, or marketing; experience in sports, non-profits, or member-based organizations preferred.
• Proven experience leading, managing, and motivating high-performing sales or commercial teams to achieve and exceed revenue goals.
• Demonstrated success in building relationships, growing accounts, and consistently delivering results.
• Strong presentation and communication skills, with the ability to tailor messaging to a wide range of audiences.
• Skilled in territory planning, pipeline management, and using CRM tools (Salesforce experience a plus).
• Proficient in Microsoft 365, including Outlook, Excel, Word, PowerPoint, and Teams. This includes the ability to learn new software programs/platforms.
• Ability to work both independently and as part of a collaborative team in a fast-paced, hybrid (in office and remote), dynamic environment. This includes the ability to pivot when priorities shift in response to business needs.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced, hybrid/remote environment.
• Team player with a “roll up their sleeves,” proactive mindset, and strong work ethic.
• Excellent communication skills, including written, verbal, and interpersonal.
• Ability to exercise the appropriate level of discretion and judgment with the capability to maintain confidentiality of sensitive and proprietary information and materials.
• Ability to be flexible with your work schedule, including availability to work nights and weekends based on event needs. This will include overnight travel for USA Lacrosse meetings and events.
• Willingness to learn about the sport of lacrosse and appreciate the need to develop, grow, and fuel the growth of the sport with diversity, equity, and inclusion in mind.
• Ability to align with USA Lacrosse's Mission, Vision, and Values to support our initiatives and organizational goals.

Nice To Haves

• experience in sports, non-profits, or member-based organizations preferred.
• Salesforce experience a plus

Responsibilities

• Leads, coaches, and motivates a regional sales team to execute tailored growth strategies reflecting local needs and opportunities so they can meet their sales goals.
• Collaborates with regional staff to identify and close new membership opportunities while maximizing engagement across existing accounts.
• Tracks key performance indicators (KPIs), proactively addresses performance gaps, and develops and implements action plans to drive revenue and goal attainment.
• Works closely with the marketing team to develop and deploy region-specific campaigns to attract and retain members.
• Continuously evolves the sales strategy to expand market share and increase USA Lacrosse membership.
• Develops and oversees customized membership packages and services to support local leagues and club growth, communicating and ensuring understanding of clear member value propositions.
• Ensures Regional Managers are maintaining strong, consultative relationships with prospective and existing member organizations. This includes participation of the sales team in membership-related events and regional programming to support members.
• Coordinates communication and promotion of USA Lacrosse membership initiatives and programs – such as Coach Development, Officials Development, National Teams, and more - to increase awareness and participation.
• Provides clear, consistent leadership and accountability for the regional growth team, fostering a results-oriented, collaborative culture.
• Delivers clear, actionable sales reports and insights to the VP, Membership & Regional Development and members of the leadership team (LT).
• Leads annual planning processes for sales forecasting and budgeting, aligning regional growth goals with national business objectives.

Benefits

• Medical, Dental, and Vision insurance, offering multiple options for Medical and Dental (eligible the first of the month following 30 days of employment).
• Company paid Life and AD&D at one times an employee’s annual salary up to $50,000 and company paid Long Term Disability (LTD) at one year of employment.
• 403(b) retirement plan (eligible immediately upon hire), including a 4% employer contribution at one year of employment.
• Generous PTO, company paid holidays, bereavement, jury duty, and parental and maternity leave.
• Additional voluntary insurance options, such as supplemental benefits through Colonial and Nationwide pet insurance.
• Discounts on USA Lacrosse merchandise.
• Free onsite gym at HQ office.
• Free parking.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed