Director of Product Marketing

Thoropass

12d•$180,000 - $200,000•Hybrid

About The Position

The Director of Product Marketing is a key leadership role responsible for driving the development and execution of product marketing and customer evangelism strategies that fuel the company’s growth. At the core of this role is the mandate to unblock and elevate the story that CISOs and security leaders care about—crystallizing Thoropass’s value proposition in a way that sales can confidently deliver and that translates into measurable improvements in win rates. You’ll be our expert at the intersection of the industry, competition, and our customers. Your goal is to be a catalyst for all GTM teams—marketing, sales, partners—equipping them with a powerful, repeatable narrative rooted in buyer needs, especially those of CISOs. You will report to the VP of Marketing and immediately manage one direct report, with the opportunity to grow your team. You’ll lead cross-functional projects that drive product awareness, internal enablement, and customer engagement. We love collaborating and seeing each other succeed—teamwork is everything. We set clear expectations through quarterly OKRs and align our goals to company-level revenue targets. We’re a data-driven team with visibility into performance. In partnership with the VP of Marketing, you will develop quarterly plans and annual strategies, recommending the budget, channels, and resources needed to drive product awareness, adoption, and a compelling CISO-ready narrative that accelerates deal momentum. The marketing team at Thoropass is highly visible across the organization and a core driver of our current and future growth.

Requirements

10+ years of experience in a growth marketing role, with 5–7 years in Product Marketing
3+ years in B2B SaaS
Experience in high-growth startup environments with evolving competition
People management experience
Hands-on field experience—you've run demos, told product stories, and refined messaging directly with customers and prospects
Experience building and running an analyst relations program
Strong partnership experience with content and demand teams to build messaging that resonates with technical and executive buyers
Exceptional written and verbal communication skills, with the ability to craft a narrative that breaks through to CISOs and clearly articulates value
Demonstrated empathy and understanding of how to partner with Sales, Partnerships, and Customer Success
Experience working directly with C-level executive teams

Nice To Haves

Experience translating complex security, compliance, and product concepts into clear, compelling value propositions that improve sales effectiveness

Responsibilities

Unlock a compelling story that CISOs care about, clearly explaining Thoropass’s differentiators and enabling Sales to sell with confidence—ultimately improving conversion and win rates
Be a catalyst for growth by enabling all GTM teams to understand our buyers, their pain points, and the value Thoropass uniquely provides
Partner with Demand Gen to develop campaigns that accurately target our ICP and reinforce a CISO-ready value narrative
Collaborate with Sales Enablement and Customer Success to ensure sales materials, messaging frameworks, and training clearly convey our value and resonate with security and compliance leaders
Support the development of networking and education experiences that bring customers and prospects together, reinforcing our market story
Build and execute an analyst relations program with regular engagement to strengthen our leadership position and validate our narrative
Conduct market research and analysis to inform product positioning, messaging, and GTM strategies—grounding our story in real customer insight
Lead cross-functional initiatives to ensure cohesive and effective product launches; recommend pricing strategies and customer engagement programs that reinforce value
Drive thought leadership and industry presence through conference speaking, content development, and expert commentary—advancing Thoropass’s voice in conversations that matter to CISOs
Communicate plans, expectations, and results to senior leadership and marketing peers
Be a supportive teammate who contributes to a collaborative, high-performance culture