Director of Product Marketing

Harmony Healthcare IT•South Bend, IN

17d

About The Position

The Director of Product Marketing will lead the development and execution of product marketing strategies for Harmony Healthcare IT’s portfolio. This role is responsible for defining positioning, messaging, and go-to-market strategies that drive adoption, revenue growth, and market leadership. The ideal candidate is a strategic thinker with deep experience in healthcare IT and a proven ability to influence cross-functional teams.

Requirements

Bachelor’s degree in MIS, Marketing, Business, or related field; MBA preferred.
8+ years of experience in product marketing, with at least 3 years in a leadership role.
Strong understanding of healthcare IT, interoperability, and data management solutions.
Proven success in developing and executing go-to-market strategies.
Exceptional communication, presentation, and leadership skills.
Proficiency with marketing automation, CRM, and analytics tools.
Excellent communication skills both written and spoken
Strong problem solving and analysis skills
Strong interpersonal skills
Excellent organizational skills and attention to detail
Excellent time management skills
Team player
Drive to complete project work on time
Ability to effectively prioritize and handle multiple tasks and projects
Willing and ready to exemplify HHIT’s core values on a daily basis
Responsible for protecting data entrusted to HHIT by customers or other parties by strictly adhering to HHIT’s data security and privacy policies and procedures, as well as HIPAA, PIPEDA and all other applicable law
Speaking and writing English is a requirement for this position
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times

Nice To Haves

Experience with Account-Based Marketing (ABM) strategies.
Ability to thrive in a fast-paced, growth-oriented environment.
Strong analytical skills and data-driven decision-making.

Responsibilities

Positioning & Messaging: Create compelling product positioning and value propositions tailored to healthcare stakeholders; ensure consistent messaging across all channels and touchpoints.
Sales Enablement: Build and maintain sales enablement tools, including playbooks, presentations, and competitive battlecards; partner with Product Management and Sales to deliver training and support for product launches.
Market Intelligence: Conduct market research and competitive analysis to inform go-to market strategy; monitor industry trends and customer needs to identify growth opportunities.
Demand Generation Support: Collaborate with the Demand Generation team to develop integrated campaigns that drive pipeline growth; provide product-specific content and messaging for digital campaigns, webinars, and events.
Competitive Intelligence: Maintain a robust competitive intelligence program to track market shifts and competitor strategies; deliver actionable insights to Sales and Product teams for differentiation.
Market Segmentation: Conduct detailed market and customer segmentation analysis to identify target audiences and optimize messaging. Use insights to inform go-to-market strategies, demand generation campaigns, and product positioning.
RFP Support: Partner with cross functional teams to provide positioning and messaging for RFP responses; ensure timely and accurate delivery of product-related content for bids.
Content & Thought Leadership: Drive creation of thought leadership content (white papers, webinars, case studies); represent Harmony Healthcare IT at industry events and conferences.
Cross-Functional Collaboration: Work closely with Sales, Product Management, Marketing, and Customer Success teams to ensure alignment and execution.
Strategic Leadership: Own the product marketing vision and roadmap aligned with corporate objectives; develop and implement go-to-market strategies for new products and major releases.
Team Development: Mentor and grow a high-performing product marketing team.