Director of Product Marketing

MERIT•New York, NY

27d

About The Position

MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come. MERIT is a minimalist beauty brand that makes it impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come. Merit is hiring an experienced Director of Product Marketing, responsible for leading the end-to-end product marketing strategy across skincare, fragrance, and sets, from innovation and pipeline development through launch, lifecycle management, and long-term category growth. This role partners closely with the product development, packaging, creative, brand, and retailer/DTC marketing teams, to drive commercial success of new product launches and hero product support campaigns. The ideal candidate brings deep skincare category and fragrance expertise and a proven ability to balance strategic vision with executional excellence in a fast-paced growth environment.

Requirements

8+ years of prior experience in a global product marketing role; 5+ years of experience in skincare and fragrance categories
A strong pulse on the beauty category, trends, and the competitive landscape
A successful record of building and executing on a cohesive product innovation strategy that delivered measurable results
Strong analytical skills and the ability to translate data, synthesize and communicate actionable insights
A broad understanding of financial management principles to ensure innovation decisions are fiscally sound and responsible
Customer-centric; you understand how to translate consumer insights into tangible actions that can be tested with the consumer
Strong strategic thinking and problem solving skills; you have implemented comprehensive product innovation strategies and have executed on product roadmaps that align with business objectives
Strong project management and prioritization skills; you have the ability to set goals, prioritize initiatives and deliverables in collaboration with integrated marketing and other stakeholders
Effective communication and active listening skills
A collaborative team player with an exceptional ability to work cross-functionally and influence across departments

Responsibilities

Lead product marketing strategy for the skincare and fragrance portfolios, in addition to sets, shaping the innovation pipeline in alignment with cross-functional teams
Identify white spaces, unmet consumer needs, and category opportunities using consumer insights, trend analysis, and competitive intelligence
Define clear product positioning, claims frameworks, and benefit hierarchies grounded in science, efficacy, and consumer relevance
Own end-to-end go-to-market strategy for all skincare launches, including positioning, pricing architecture, assortment strategy, and channel priorities
Develop launch narratives, hero messaging, and education frameworks across DTC, retail, and professional channels
Partner with brand, creative, and integrated marketing teams to ensure cohesive execution across campaigns, content, and retail touchpoints
Lead launch readiness across cross-functional partners, ensuring alignment on timelines, messaging, and commercial goals
Manage the skincare and fragrance portfolios across lifecycle stages, driving sustained growth through renovations, extensions, and hero amplification
Balance short-term commercial needs with long-term category strategy
Serve as the central product marketing lead, aligning R&D, brand, sales, education, and operations around a unified product vision
Translate complex scientific and technical information into clear, compelling internal and external communication
Partner closely with sales and retail teams to support sell-in storytelling, education tools, and field enablement