Director of Product Marketing (Remote, US)

Vivun•Oakland, CA

42d•Remote

About The Position

Vivun is seeking a creative and strategic Director of Product Marketing to lead the go-to-market (GTM) strategy for our AI-Sales solution(s). In this high-impact role, you will collaborate with sales, marketing, and product teams to shape messaging, create compelling narratives, and drive product adoption. You'll be responsible for articulating Vivun's value proposition in a way that resonates with our customers and prospects, ensuring alignment between product capabilities and customer needs. Your leadership will be instrumental in scaling our messaging, launching new capabilities, and ensuring successful adoption in the market.

Requirements

6 -8 years of product marketing experience in the B2B SaaS space, preferably within enterprise software, with a focus on product positioning, messaging, and go-to-market strategy.
Hands-on experience launching an AI solution, with direct involvement in bringing it from concept to market.
Strong communicator and storyteller who can craft compelling narratives that clearly articulate product value and competitive differentiation.
Proven ability to work closely with sales, product management, and marketing teams, aligning priorities to achieve business goals.
Experience conducting customer interviews, developing personas, and gathering insights to inform product marketing strategies.
Demonstrated ability to analyze market data, competitive trends, and campaign performance to inform marketing decisions and optimize results.
Believer in Vivun's core values: Set the Standard. Take Ownership. Stay Curious. Fast & Focused.
Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in settings where information may be incomplete, priorities evolve quickly, and you are expected to create clarity and forward progress without always having a defined playbook.
Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals.
Clear communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise. You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication.
Proactive problem solver: Come with recommended solutions to problems. Be creative!
Strategic thinker: Support the decision-making process with facts and data. Make sure you are behind the decision and can defend or communicate it to anyone.
Self-directed: In a remote-first company and culture, can you be the "CEO" of your job and give yourself your own directives and priorities?

Responsibilities

Lead product marketing initiatives to build product positioning, craft messaging frameworks, and establish strategic roadmaps for product launches.
Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, videos) that communicates the value of Vivun's products, including competitive differentiators.
Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption.
Utilize market research, customer feedback, and competitive analysis to shape messaging and positioning. Ensure that Vivun's products meet customer needs and are aligned with industry trends.
Partner with sales and solutions teams to create training materials, product demos, and messaging guidelines that empower the sales team to effectively position Vivun's products and close deals.
Collaborate with product management to translate customer insights and competitive analysis into actionable inputs for the product roadmap.
Continuously analyze the performance of product marketing initiatives, ensuring alignment with overall business goals, and refining strategies to maximize impact.
Be responsible for refining and scaling the core messaging for Vivun's AI product suite, ensuring alignment with market demand and customer use cases.
Align product marketing efforts to pipeline contributions, ensuring measurable impact on awareness, engagement, and conversion.
Work with sales, demand generation, and content to ensure consistent messaging across all channels, from digital campaigns to sales enablement.
Use the Martech and Revtech stacks to track and report on key performance indicators (KPIs) for product marketing initiatives.

Benefits

Competitive salary and full health benefits
Stock Options at a well-funded, pre-IPO company on a fast growth track
Flexible work schedules and work from anywhere at a fully remote company
Unlimited PTO with two weeks designated as "quiet period" each year
An experienced team who will fight beside you in the trenches to accomplish your goals

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