Director of Product Marketing

Thornburg Investment Management • Cuyamungue, NM

1d

About The Position

Thornburg is a global investment firm delivering on strategy for institutions, financial professionals and investors worldwide. The privately held firm, founded in 1982, is an active, high-conviction manager of fixed income, equities, and multi-asset solutions.

As an independent firm, Thornburg can take on a wide range of opportunities, explore ideas thoroughly and work across strategies to deliver consistent risk-adjusted outperformance over the long term. The firm attracts free-thinking professionals who are eager to pursue investment outcomes beyond the confines of popular wisdom. From nimble operational capabilities to principles and actions fitting of a global citizen, Thornburg’s world-class investment platform and team are aligned on strategy to serve investors.

Job Summary

The Director of Product Marketing is a senior, hands-on leader responsible for ensuring Thornburg’s priority products are clearly positioned, market-ready, and sales-ready–fast.

Sitting at the intersection of Distribution and Marketing, this role translates investment expertise into clear Go-to-Market (GTM) narratives, shapes how products are activated by audience and channel, and ensures coordinated execution across campaigns, digital, and sales enablement.

Requirements

• 10+ years of experience in asset management marketing, product commercialization, GTM, or distribution enablement.
• Strong understanding of investment products, markets, and distribution channels.
• Demonstrated ability to operate at both strategic and execution levels.
• Proven ability to translate complex investments ideas into clear, client-ready narratives.

Responsibilities

• Own GTM readiness for priority products, ensuring clear positioning, differentiation, and internal alignment before market activation
• Set the GTM narrative and messaging hierarchy that flows consistently across marketing, digital, and sales enablement
• Drive cross functional alignment across Investments, Distribution, Marketing, and Digital to ensure coordinated execution
• Partner closely with Distribution to ensure GTM efforts support real client conversations and commercial priorities
• Guide digital activation at a strategic level, aligning audience focus, intent, and measurement with GTM goals
• Support prioritization and execution discipline across products and initiatives to focus effort where it matters most.
• Product commercialization strategy and GTM readiness for priority products
• Clear messaging hierarchies and launch narratives that scale across channels
• Digital activation direction for priority products (audience focus, campaign intent, success metrics) in partnership with Digital Engagement
• Cross functional GTM briefs and coordination tightly aligned with Distribution priorities.

Benefits

• Medical, dental, and vision coverage.
• Employer 401(k) safe harbor and profit-sharing contributions.
• Work/life programs such as flexible work arrangements, flexible paid time off, paid parental leave, employee assistance plan, commuter benefits, student loan repayment program, education reimbursement program.
• Community involvement opportunities.
• Onsite cafeteria.
• Onsite fitness center.
• Referral program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees