Director of Product Marketing - MetaMask

Consensys

24d • $146,000 - $215,000

About The Position

As part of Consensys, you’ll work on MetaMask — a core product in Consensys’ portfolio — while benefiting from the scale, culture, and mission of the broader organization.
MetaMask is evolving.
What began as the world’s leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value, designed to make saving, earning, moving, and using money more open, flexible, and accessible.
Built on crypto rails but designed for everyday use, MetaMask is helping define a new category of consumer experience — one that gives people more control over their money while remaining simple, intuitive, and globally accessible.
The Opportunity
We’re hiring a Director of Product Marketing to help shape the next phase of MetaMask’s evolution into a broader consumer finance platform.
This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask’s core values of self-custody and user ownership.
This is a 0→1, build role. You’ll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets.

Requirements

• 10+ years of experience in Product Marketing, Consumer Marketing, or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Demonstrated ability to define strategy independently and execute hands-on when needed
• Strong cross-functional credibility with Product, Growth, and Engineering teams
• Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
• Strongly preferred
• Experience at a fintech, neobank, or consumer platform with embedded financial features
• Exposure to international or emerging markets
• Experience repositioning a product into a broader platform or ecosystem
• Background in customer insights, user research, or data-informed marketing strategy
• Not required
• Prior crypto or web3 experience
• (We value strong consumer finance judgment — crypto fluency can be learned.)

Nice To Haves

• Experience at a fintech, neobank, or consumer platform with embedded financial features
• Exposure to international or emerging markets
• Experience repositioning a product into a broader platform or ecosystem
• Background in customer insights, user research, or data-informed marketing strategy

Responsibilities

• Define product marketing strategy for the phase for MetaMask
• Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
• Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value
• Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
• Drive adoption, engagement, and retention
• Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
• Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
• Focus on measurable outcomes such as user growth, engagement, retention, and monetization
• Partner deeply with Product and Engineering
• Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
• Advocate for user needs, clarity, and trust throughout the product development process
• Influence cross-functional decision-making without formal authority
• Build foundations for scale
• Establish product marketing frameworks, systems, and operating rhythms for a growing product area
• Coach and develop a Product Marketing Manager and help define how the function scales over time
• Balance hands-on execution with leadership as the team grows
• Connect MetaMask to culture and global markets
• Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
• Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy

Benefits

• For US-based candidates, the expected base salary range is $146,000–$215,000 USD, plus generous bonus (with company performance-based accelerators), equity, and benefits.
• Final compensation will be determined based on experience, location, and role scope.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed