Director of Product Management, Digital Privacy

Gen Digital • Tempe, AZ

11d • Hybrid

About The Position

We are seeking a Director of Product Management, Digital Privacy to drive the next phase of Reputation Defender’s growth as a senior individual contributor. This role owns the product vision, strategy, and execution for Reputation Defender’s consumer and small business offerings, with a focus on expanding mass‑market reach while continuing to strengthen core reputation management capabilities. The role is accountable for delivering a market‑leading product experience that blends automation, trust, transparency, and measurable outcomes. This is a highly cross‑functional leadership role, partnering closely with engineering, design, marketing, sales, and operations, with no direct people management responsibilities .

Requirements

• 10+ years of product management experience, including senior individual contributor roles.
• Proven success owning and scaling mass‑market, subscription‑based consumer or SMB products.
• Experience delivering products that blend software and services.
• Strong product judgment with a track record of independently driving complex initiatives end to end.
• Deep experience working cross‑functionally with engineering, design, marketing, sales, and operations.

Nice To Haves

• Experience owning AI‑enabled product features in production environments.
• Background in reputation management, trust and safety, SEO, brand monitoring, marketing technology, or adjacent categories.
• Experience working in regulated or high‑trust consumer categories such as privacy, security, identity, or fintech.

Responsibilities

• Product Strategy and Vision Define and own the multi‑year product vision and roadmap supporting Reputation Defender’s mass‑market expansion.
• Identify opportunities to drive adoption through scalable, self‑serve product experiences that complement existing offerings.
• Balance innovation, growth, customer retention, and operational efficiency across consumer and SMB segments.
• AI‑Enabled Product Development Own and evolve an AI‑enabled reputation enhancement product, including roadmap, use cases, and customer experience.
• Leverage reputation scoring and sentiment analysis to deliver actionable insights and guided recommendations.
• Partner closely with engineering to scale AI‑driven capabilities that improve automation, quality, and efficiency.
• Ensure AI features are practical, customer‑focused, and aligned with trust, transparency, and responsible‑use standards.
• Mass‑Market Product Leadership Design products that succeed in high‑volume, self‑serve, subscription‑based environments.
• Own pricing, packaging, onboarding, activation, and lifecycle optimization for consumer and SMB audiences.
• Ensure product experiences clearly communicate value and deliver meaningful outcomes quickly.
• Customer Experience and Outcomes Champion a best‑in‑class end‑to‑end experience, from first interaction through ongoing reputation improvement.
• Use customer research, analytics, and experimentation to continuously refine the product.
• Define and track success metrics tied to customer outcomes, engagement, and business impact.
• Cross‑Functional Execution Act as the primary product owner for the Reputation Defender product area.
• Partner with engineering on execution, prioritization, and technical trade‑offs.
• Collaborate with design to deliver intuitive, high‑quality user experiences.
• Work with marketing on positioning, messaging, and go‑to‑market readiness.
• Align with sales and operations to support scalable delivery and support models.
• Communicate product strategy, progress, and outcomes to senior leadership and stakeholders.

Benefits

• Health & Wellness – Medical, dental, and vision insurance plans.
• Financial Security – 401(k) retirement plan participation plus ESPP.
• Work-Life Balance – Generous PTO and company holidays.
• Professional Development – Annual education reimbursement.
• Wellness Reimbursement – Fitness-related expenses coverage.
• Additional Perks – Commuter accounts, legal assistance, family support, and exclusive employee discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed