Director of Product, Demand Generation - Resy
About The Position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. About the Role The American Express Global Dining team sits within the USCS organization. Our mission is to connect the world's best restaurants with the world's best customers through a trusted and innovative global Software as a Service (SaaS) platforms, built on the promise of access and unforgettable experiences. Our SaaS platforms offer a wide range of features and functionality, managing reservations and tables, and tracking guest and restaurant data to help restaurants deliver the best hospitality to diners. Diners can discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners and Card Members are insiders, and we love having them at the table. We are seeking a strategic and forward-thinking Director of Product, Demand Generation to define and evolve the systems, channels, and capabilities that fuel discovery, engagement, and ongoing value across the Resy consumer ecosystem. You will shape how demand generation surfaces work together to create meaningful outcomes for diners and restaurants, ensuring our platform delivers cohesive, high-impact user experiences that drive sustainable growth. In this role, you will lead the Demand Generation Product team and oversee a broad portfolio spanning channels, growth tooling, and foundational platform capabilities. You'll collaborate with cross-functional teams to build scalable experiences that address current needs and create pathways for future opportunities including loyalty, rewards, and personalized engagement. This role reports to a VP of Product.
Requirements
- 6+ years in Product Management, including 2+ years managing PMs, ideally within consumer or platform-oriented environments
- Ability to connect demand generation strategy with underlying systems and data architecture to drive cohesive, cross-channel decisions
- Experience building and scaling growth platforms such as targeting, messaging, experimentation, or channel delivery systems
- Strong understanding of demand generation concepts, multi-channel activation, and performance optimization across the consumer lifecycle
- Technical fluency with system design, data flows, experimentation frameworks, and performance trade-offs
- Skilled at managing complex dependencies, prioritizing effectively, and making data-informed decisions
- Clear and persuasive communicator across technical and non-technical audiences
- Passionate about hospitality, technology, and creating exceptional consumer experiences
Nice To Haves
- Experience with consumer engagement or growth platforms, including personalization, segmentation, or marketing technology
- Familiarity with loyalty, rewards, or other incentive-driven engagement models
- Demonstrated success developing Product Managers and maturing product organization practices
- Experience in hospitality, dining, travel, or marketplace products
Responsibilities
- Lead the Demand Generation Product Team: Manage and mentor PMs, fostering a culture of strong product judgment, operational rigor, and collaborative execution.
- Set & Communicate Demand Generation Strategy: Define how DG channels and platform capabilities combine to deliver value across the ecosystem, ensuring alignment with company priorities and long-term consumer experience goals.
- Drive Cross-Channel & System-Level Thinking: Oversee targeting, messaging, experimentation, and operational systems to ensure the DG platform is scalable, resilient, and built to support evolving growth opportunities.
- Collaborate Cross-Functionally: Partner with Consumer, Restaurant, and Integrations Product, Marketing, Data, and Engineering teams to ensure DG channels integrate seamlessly within broader user journeys and product experiences.
- Deliver Operational Excellence: Oversee end-to-end delivery across DG channels and platform capabilities, ensuring polished launches, measurable outcomes, and a consistent user experience.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
