Director of Product, Data & Identity

Vibe

13d • Hybrid

About The Position

At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.
Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement — giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.
Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.
Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.
Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.
About the Role
You'll join Vibe's Product team, reporting to the VP of Product with direct visibility to the CTO and CEO. Your mandate is to own Vibe's most strategically critical asset: Nebula — our proprietary CTV identity graph — and the data platform built around it.
This role exists because data and identity are the only durable moats in advertising, and we've made the technical bets to prove it. We have the engineering team, the ML capability, and the architectural direction. What we need now is a senior product leader who can turn that foundation into a coherent strategy, a commercial narrative, and a roadmap that drives measurable business value.
Three reasons a great candidate should care:
Single-threaded ownership of a strategic asset. Nebula isn't a feature — it's the core of Vibe's long-term competitive position. You'll define what that looks like in three years and own the path to get there.
Player-coach scope. You'll present to the board and review data schemas. This role has full strategic altitude and full execution accountability.
The market is moving now. CTV is at an inflection point. The decisions made in this role over the next 18 months will shape how TV advertising works for the next decade.

Requirements

• 8+ years in product management, with 4+ years focused on data, identity, or streaming TV / programmatic advertising products
• Hands-on experience owning identity products — device graphs, household graphs, ID resolution pipelines, or clean room integrations — at a company where identity was a core capability
• Technical credibility: you can read a data model, understand a streaming architecture, and have a substantive conversation with engineers about entity resolution tradeoffs
• Deep knowledge of the programmatic advertising stack — DSPs, SSPs, DMPs, ad servers, measurement — and how the pieces connect
• Proven ability to lead cross-functional teams and drive alignment across engineering, data science, and go-to-market
• Experience defining and executing go-to-market strategies for data products, including working with sales teams and building commercial business cases

Nice To Haves

• Experience at a CTV, streaming, or programmatic advertising platform
• Familiarity with UID2, ConnectID, LiveRamp RampID, or similar identity frameworks
• Hands-on experience with clean rooms (Snowflake, AWS Clean Rooms, InfoSum) and privacy-enhancing technologies
• Experience building and mentoring product teams

Responsibilities

• Own the Nebula product strategy
• Define the long-term vision for Vibe's identity graph — deterministic anchors, probabilistic signals, data partnerships, coverage and accuracy KPIs
• Make principled build vs. buy vs. partner decisions across identity resolution, clean rooms, and data collaboration frameworks (UID2, ConnectID, LiveRamp, and beyond)
• Set the governance model for how identity data flows across the platform — privacy-compliant (CCPA, SOC2) without sacrificing speed
• Drive audience and activation products
• Own the product vision for how Vibe's data assets are activated for targeting and measurement
• Define first-party data onboarding and matching workflows — so a brand can bring their CRM into Vibe, match it against our household graph, and reach exactly the right people on TV
• Build the measurement products that close the loop: Verified Visits, Verified Purchases, and incrementality frameworks that prove causal lift
• Run the internal data platform as a product
• Partner with Data Platform Engineering to define requirements for ingestion pipelines, feature stores, and BI infrastructure
• Give internal consumers — engineering, ML, analytics — clear SLAs, documented APIs, and a roadmap driven by their actual needs
• Push toward self-serve: business units should be able to access and act on data without a ticket queue
• Drive commercial impact
• Translate Nebula's capabilities into narratives that resonate with advertisers and publishers — work directly with Sales and Client Success to make it land
• Lead high-stakes partner conversations with data providers, measurement companies, and clean room operators; define the commercial terms
• Contribute to Vibe's external positioning on data and identity — thought leadership, industry events, partner communications

Benefits

• Variable pay — based on objectives you hit. No arbitrary targets.
• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week.
• Full health coverage — Comprehensive medical, dental, and vision insurance.
• 401(k) with matching — We invest in your future, not just your output.
• Unlimited PTO — Take the time you need. We measure results, not hours.
• Parental leave — Paid leave for all parents.
• Annual offsite — The whole team, once a year, somewhere worth the trip.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed