Director of Product (B2B)

Propelus • Boulder, CO

2d

About The Position

Propelus® simplifies workforce compliance management across healthcare. Our innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem. As a trusted leader for over 20 years, Propelus has focused on bringing more good into the lives of the people and organizations serving healthcare. We deliver seamless compliance solutions to millions. We leverage market-leading technology and essential data to simplify complex operations, reduce risk, and champion a safer, healthier, and happier workforce. We are looking for a (Sr.) Director of Product to lead the strategy and growth of our B2B product portfolio. This is a high-impact leadership role requiring deep expertise in Healthcare Product Leadership. You will be responsible for a portfolio of products that help healthcare organizations navigate the complexities of hiring, credentialing, and workforce compliance. You will manage a team of Product Managers, driving revenue growth and market expansion while maintaining a culture of accountability and excellence. You will bridge the gap between complex regulatory mandates and seamless SaaS experiences, ensuring our solutions deliver measurable business value to our enterprise clients.

Requirements

• B2B Healthcare Expertise: 7–10+ years of product management and/or leadership experience, specifically within Healthcare SaaS, Workforce Management, Credentialing, or HR Compliance.
• At least 3 years of experience managing and developing a team of Product Managers, with a proven ability to level up a team's strategic thinking.
• A track record of defining product visions and translating them into roadmaps that drive measurable revenue outcomes.
• You are a self-starter who can take full ownership of a portfolio from Day 1, requiring limited oversight to execute complex, growth-oriented plans.
• Exceptional written and verbal communication and storytelling skills. You can distill complex data into a clear vision that excites both internal teams and enterprise clients.
• Deep understanding of product analytics, A/B testing, and conversion optimization to guide decision-making.
• You treat your product portfolio like a business, with a deep understanding of unit economics, monetization models, and pricing strategy.
• Experience with Agile/Scrum, a solid understanding of AI/ML applications, and proficiency in tools like Jira, Productboard, and Confluence

Responsibilities

• Strategic Portfolio Leadership: Own the roadmap for the multi-product B2B healthcare suite. You will identify market expansion opportunities, manage pricing strategies, and drive product-led growth (PLG) initiatives.
• Cultivating Product Ownership: Directly manage and coach a team of Product Managers. You will move the team away from a reactive, day-to-day tactical focus and foster a culture of deep product ownership and strategic accountability.
• GTM & Cross-Functional Partnership: Collaborate with Sales, Marketing, and Customer Success to execute cohesive Go-To-Market (GTM) strategies. You are responsible for revenue targets from a product-led perspective, identifying when to push into new markets and how to maximize NRR.
• Regulatory Navigation: Translate the complex and shifting regulatory landscape into product opportunities. You will ensure our portfolio remains the gold standard for compliance while maintaining a fast pace of innovation.
• Integrations & UX as a Value Driver: Act as the strategic lead for critical roadmap questions, such as integration strategy and redefining User Experience (UX) to drive business value.
• Strategic Business Impact: Establish clear KPIs and reporting cadences to communicate ROI and business cases to the C-suite. You will be the primary advocate for the B2B portfolio's performance and future investment needs.

Benefits

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers .
• Professional development allowance to help you grow in the ways that mean the most to you.
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.
• 401K with company matching, as well as financial planning education and resources.
• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.
• Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door.
• Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are.
• Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team.
• We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed