Director of Portfolio Marketing and Leasing

ROERS COMPANIES•Plymouth, MN

just now•$140,700 - $179,400

About The Position

The Director of Portfolio Marketing and Leasing provides strategic and operational leadership for all leasing and marketing activities across Roers Companies’ national portfolio, encompassing both market-rate and affordable housing. This role is responsible for driving portfolio-wide leasing performance, overseeing new construction and repositioning lease-ups, establishing marketing strategy and brand consistency, and developing high-performing leasing and marketing teams. This leader serves as the connective tissue between operations, marketing, construction, asset management, and executive leadership—ensuring that leasing velocity, occupancy, and revenue goals are achieved while maintaining compliance, brand integrity, and an exceptional customer experience.

Requirements

Bachelor’s degree required; advanced degree preferred.
10+ years of progressive experience in multi-family leasing, marketing, or property management.
Demonstrated leadership of portfolio-level leasing and/or marketing teams.
Significant experience with new construction and large-scale lease-ups.
Experience across both market-rate and affordable housing strongly preferred.
Strong working knowledge of Yardi, CRM platforms, digital marketing tools, and reporting systems.
Strategic leadership with the ability to translate vision into execution.
Deep understanding of multi-family leasing, marketing, and lease-up operations across market-rate and affordable housing.
Strong financial and analytical acumen; comfortable using data to drive decisions.
Exceptional interpersonal, written, and verbal communication skills.
Ability to influence across functions and levels without direct authority.
Entrepreneurial ownership mindset—makes smart decisions for the business, puts clients and teammates first, collaborative, inquisitive, self-motivated, and operates on trust (not fear).
High integrity—trusted, direct, truthful; admits mistakes and models accountability.
Ability to manage complexity, prioritize effectively, and lead through ambiguity.

Nice To Haves

Experience across both market-rate and affordable housing strongly preferred.
Bachelor’s degree required; advanced degree preferred.

Responsibilities

Set and execute the enterprise-wide leasing and marketing strategy for market-rate and affordable portfolios.
Establish portfolio leasing goals, KPIs, dashboards, and reporting cadence; regularly analyze performance trends and adjust strategy accordingly.
Partner with Asset Management and Executive Leadership to align leasing velocity, pricing strategy, and marketing investments with financial objectives.
Provide data-driven recommendations related to rents, concessions, property fees, market positioning, and unit mix.
Develop, maintain, and present portfolio-level reporting on marketing and advertising performance, including lead sources, traffic, conversion rates, cost-per-lead, cost-per-lease, and return on marketing investment.
Analyze marketing spend and leasing outcomes to evaluate channel effectiveness, optimize budget allocation, and recommend data-driven adjustments to improve conversion efficiency and leasing velocity.
Partner with Asset Management and Finance to ensure marketing and advertising investments are aligned with financial objectives, revenue targets, and pro forma assumptions.
Establish consistent metrics, dashboards, and reporting cadence across the portfolio to drive transparency, accountability, and informed decision-making related to marketing and advertising performance.
Lead, coach, and develop a multi-layered team of leasing and marketing leaders and specialists.
Provide clear direction, accountability, and support to direct reports, ensuring consistent execution across markets.
Build scalable training frameworks for leasing excellence, sales effectiveness, fair housing compliance, and customer experience.
Foster a culture of ownership, collaboration, integrity, and continuous improvement aligned with the Culture Blueprint.
Provide executive oversight of all new construction, repositioning, and specialty lease-ups across the portfolio.
Ensure consistent lease-up playbooks, processes, and tools are used across market-rate and affordable assets.
Remove barriers and provide hands-on support to underperforming or high-risk properties as needed.
Partner closely with Construction, Development, and Property Management to ensure properties are operationally and market-ready for move-ins.
Oversee portfolio-wide marketing strategy, including digital marketing, branding, advertising spend, collateral, and CRM utilization.
Ensure consistent brand standards and messaging across all properties while allowing for market-specific customization.
Lead the Senior Marketing Manager in developing campaigns that support lease-ups, stabilization, and long-term occupancy.
Evaluate and optimize marketing vendors, platforms, and technologies.
Ensure leasing and marketing practices comply with all fair housing laws, affordable housing regulations, and company policies.
Provide executive oversight for affordable lease-up compliance in partnership with compliance leadership.
Mitigate operational, reputational, and regulatory risk related to leasing and marketing activities.
Serve as a key thought partner to Property Management, Asset Management, Development, Construction, and Finance.
Present leasing and marketing performance updates and strategic recommendations to senior leadership.
Support national growth initiatives and expansion into new markets.
Other duties as assigned.

Benefits

Health Plans - Medical, dental, vision, FSA, and HSA
Family Leave - Paid birth & bonding leave
Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
401(K) - 3% company contribution, 100% vested after 2 years of employment
Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement
Health and Wellness - fitness membership reimbursement program
Free stays in Roers’ properties guest suites
Rent Discount - 20% discount for employees living in Roers Companies properties
Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment
Charitable Match Program – Roers matches employee donations to charitable organizations
Professional Development Opportunities
Employee Assistance Programs